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Asantae Reports Network Growth Metrics For Q2 2012

  • Management guides profitability for Q2 and balance of 2012
  • Recurring (autoship) orders increased 79% in Q2 over Q1
  • RealW8 unit sales increased 87% in Q2 over Q1

VANCOUVER and MESA, AZ, July 4, 2012 /PRNewswire/ - Asantae Holdings International Inc. (TSXV: JVA) (OTC: ASNHF) ("Asantae" or the "Company"), a producer and marketer of innovative nutritional products through a network of independent distributors, today reported robust growth in several key areas for the second quarter 2012. 

Dan Lundell, Asantae's CEO, stated, "We are very pleased to announce the significant growth that we have demonstrated in the second quarter. This will be the first profitable quarter in Asantae's history and we anticipate this trend to continue for the remainder of 2012 and beyond. We have entered the summer season in a very strong position and in the coming months the company will be implementing several key initiatives focused on building a strong and stable core of sales leaders with increased levels of performance. We reiterate our guidance that we will achieve record revenues and profitability for fiscal 2012."

Asantae Affiliate Recruiting

During Q2 Asantae added 2,277 Affiliates and Preferred Customers as compared to 1,177 for Q1, an increase of 93% for Q2. The company added 729 new Affiliates and Preferred Customers in June. Recruiting is a key indicator of momentum and growth. 

Auto Ship Growth

Total Auto Ship (recurring) orders, an important gauge of retention and the health of the repeat consumption base of the business, are up 79% in Q2 over Q1. During Q2, Asantae fulfilled 2,975 total autoship orders as compared to 1,644 autoship orders in Q1. June autoship orders were 1,058 compared to 1,125 in May. 

RealW8™ Units Sold

Asantae sold 13,946 total units of RealW8™ in Q2 compared to 7,477 units of RealW8™ in Q1, an increase of 87%. The Company sold 4,641 total units RealW8™ in June, compared to 4,902 in May.

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