NEW YORK, July 3, 2012 /PRNewswire/ -- LivePerson, Inc. (NASDAQ: LPSN), a provider of real-time engagement solutions that increase conversions and improve the customer experience, today announced the launch of an EU Cookie Application, a helpful tool for companies seeking to quickly and easily deliver information about the cookies used on their websites to their visitors. The application is available as a free add-on to LP Marketer, a powerful real-time data-driven personalization tool that enables the delivery of dynamic content with minimal IT involvement.
New privacy standards and regulations are increasingly requiring website operators to provide consumers with greater notice, information and choice regarding cookies and similar tracking technologies. To help, LivePerson has created an EU Cookie Application add-on for LP Marketer to allow companies to provide their web visitors with more information about the cookies used on their websites. In addition, the application can dynamically provide language-specific and browser-specific links to instructions for easily disabling cookies.