, July 3, 2012 /PRNewswire/ --
. (NASDAQ: LPSN), a provider of real-time engagement solutions that increase conversions and improve the customer experience, today announced the launch of an
EU Cookie Application
, a helpful tool for companies seeking to quickly and easily deliver information about the cookies used on their websites to their visitors. The application is available as a free add-on to
, a powerful real-time data-driven personalization tool that enables the delivery of dynamic content with minimal IT involvement.
New privacy standards and regulations are increasingly requiring website operators to provide consumers with greater notice, information and choice regarding cookies and similar tracking technologies. To help, LivePerson has created an EU Cookie Application add-on for LP Marketer to allow companies to provide their web visitors with more information about the cookies used on their websites. In addition, the application can dynamically provide language-specific and browser-specific links to instructions for easily disabling cookies.
, UK Digital Marketing Executive at SodaStream International, Ltd. "One of the most compelling aspects of the app is that it empowers me to make changes on my end, without having to burden our IT resources with additional work."
"LP Marketer is a powerful solution that enables business owners and online marketers to drive targeted and personalized content to visitors with little IT reliance," said
, Head of LP Marketer at LivePerson. "With the EU Cookie App, organizations of all sizes can easily display a customized banner to visitors, notifying them of cookies used on the website, and related privacy policies. This App allows websites to further inform and empower visitors to have their online experience of choice."
To download the EU Cookie App add-on for
. To learn more about LP Marketer, visit