The takeaway from that exchange runs parallel to something Steve Jobs apparently told his marketing department at Apple: You worry about the back covers, I'll worry about the front covers.In other words, you go by the book -- the way sports reporters will fall back on the "generalities" Cuban accuses Bayless of using -- and do what a "good" marketing person does. You make the phone call, purchase the ad space on the back of the magazine, make sure accounts payable gets the invoice and let me take care of the real marketing.
You and I rarely get to see the Facebook (and Apple and Amazon and Pandora) pow-wows Zuckerberg likely leads. The meetings, impromptu gatherings and email exchanges that visionary CEOs like Zuckerberg control and direct on the way to achieving incredible things. If the public has a problem with the way Facebook rolls, Zuckerberg should say "drop dead." You'll still log into your Facebook account to check for new friend requests or tally up your "likes." There's more work -- commissioned by Zuckerberg -- going on at Facebook than most of us could probably ever imagine. Follow @RoccoPendola This article is commentary by an independent contributor, separate from TheStreet's regular news coverage.