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Stocks in this article: NKE

“This is an important year for USA Basketball, as we celebrate the 20 th Anniversary of the 1992 USA Basketball Dream Team, the team that helped grow basketball into a global phenomenon,” said Jerry Colangelo, USA Basketball Chairman. “We are proud to partner with Nike for the return of the World Basketball Festival, as we share the history of USA Basketball and share the excitement of our game with fans in London, Paris, Washington, D.C. and Barcelona.”

In that same spirit of providing all-important access to sport and basketball culture, Converse will host a Block Party to celebrate the urban spirit of the Converse Pro Leather and local street culture. This global event series, rooted in basketball, music and art, will also hit New York, Philadelphia and Los Angeles this summer.

To cap off the festival in Washington, D.C., on Monday, July 16, the 2012 USA Basketball Men’s and Women’s National Teams will match-up against their counterparts from Brazil. The women’s game will tip-off at 5:30 p.m. EDT at the Verizon Center, followed by the men at 8:00 p.m. EDT.

Nike+ Basketball will also help to share the World Basketball Festival 2012 experience with the rest of the world digitally. Nike+ Basketball breaks down the user’s game to deliver information and measurement, which in turn provides motivation. Nike+ Basketball measures how high, how hard and how quick players play each game. A number of competitors will be wearing the Nike Hyperdunk+ shoe, which is connected to the Nike+ Basketball mobile application, enabling them to share in-game highlights with the masses via social media, including statistics such as “vertical jump” and video of their best moves in “Showcase” mode.

World Basketball Festival tipped off in London on June 30th. Brixton in South London, the heartland of British Hoops, played host to a celebration of both the game and culture of basketball that featured exclusive appearances from basketball heroes Luol Deng and Scottie Pippen, the public debut of Nike+ Basketball and a soundtrack supplied by Big Boi, Dot Rotten and Angel.

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