This summer, NIKE, Inc. (NYSE:NKE) and USA Basketball take center court, in collaboration with basketball’s leading brands within the NIKE, Inc. portfolio – Converse, Jordan Brand and Nike Basketball, with the return of the World Basketball Festival. Originally created in 2010 as a celebration of the performance and culture of the game, World Basketball Festival 2012 will expand to bring energy to the basketball communities in London, Paris, Washington, D.C. and Barcelona.
World Basketball Festival 2012 will feature members of the 2012 USA Basketball Men’s and Women’s National Teams in Washington, D.C., from July 13-16, as they train, compete and participate in youth skills clinics and community events including basketball court refurbishments on behalf of NIKE, Inc. and USA Basketball. In addition, select members from the 1992 USA Basketball Dream Team and each local country’s national team, high school and streetball players will make appearances and participate in various activities throughout the tour.
“We are pleased to bring the World Basketball Festival to basketball communities around the world,” said Charlie Denson, President, Nike Brand. “As basketball continues to grow on the global stage, this event allows us to celebrate the rich basketball heritage that is shared by Nike, Jordan and Converse while giving young players and fans a chance to see their basketball heroes and cheer them on as they prepare for London.”
On Saturday, July 14, USA Basketball, as part of its Hoops for Troops program, will host a men’s team open practice and women’s team basketball and fitness clinic for military personnel and their families at the Washington, D.C. Armory. Hoops for Troops is the global social responsibility program for USA Basketball that works to provide support for the United States military personnel and their families through programs, events and partnerships.The Armory space will also pay homage to basketball’s heritage and specifically the 20th Anniversary of the 1992 USA Basketball Dream Team, showcasing historic footwear and apparel memorabilia. Nike has developed the ‘20 years of USA Basketball Exhibition’ which will present a retrospective look at 20 shoes that changed the game beginning with the Air Max 180 Mid worn by Charles Barkley in Barcelona. In addition to being on display in Washington, D.C., the exhibition will also be on display in Barcelona from July 20-24.
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