NEW YORK (TheStreet) -- Amazon (AMZN) Web Services' clients scrambled to communicate with their users when the tech giant's Northern Virginia data center suffered from its second outage in less than a month.
High profile customers, such as Instagram, Pinterest, Netflix (NFLX), and several others used Facebook (FB) and Twitter to update their subscribers about interruptions in the cloud technology.
AWS outage may raise more questions about Amazon
Instagram, which has over 50 million users, posted on its Facebook page, detailing the events. "As of Friday evening of June 29, 2012, Instagram has been experiencing technical difficulties. An electrical storm in Virginia has affected most of our servers, and our team of engineers is working hard to restore service. Thank you for your support and patience!" the company wrote.
Netflix used Twitter to contact its 26 million streaming members around the world. Early Saturday morning the company tweeted, "We're sorry for the outage and working to get your Friday streaming back to normal as quickly as possible. Thank you for bearing with us."A few hours later, Netflix followed up saying the service would be back up shortly. Pinterest tweeted a similar message to its users. The latest outages highlighted the importance of social media for modern companies, but the incident could potentially awaken concerns about Amazon's services. Amazon Web Services competitors, such as Rackspace (RAX), SoftLayer, Microsoft's (MSFT) Azure, and Google's (GOOG) newly-introduced Compute Engine, are positioned to catch any of the hundreds of businesses that decide to try a new provider. Shares of Amazon ended the day higher, gaining 0.42% to close at $229.32. --Written by Nathalie Pierrepont in New York. >To submit a news tip, send an email to: firstname.lastname@example.org. Check out our new tech blog, Tech Trends. Follow TheStreet Tech on your wireless devices. >Contact by Email. Follow @nrpierrepont
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