The old story goes that a
Hobart Manufacturing executive's wife coined the name in 1915, telling the exec, "I don't care what you call it, this is the best kitchen aid I ever had." The KitchenAid brand appeared four years later, but didn't pick up steam until it appeared in multiple colors in 1955. Now more than 40 colors are produced by 700 workers at the KitchenAid factory in Greenville, Ohio. They're still a wedding industry staple and easily the heaviest, most durable appliance in most American kitchens. The company, now a
(WHR - Get Report) brand, has since branched into other areas of the kitchen, but the familiar outline of its popular mixer is still what springs to mind when someone asks for a KitchenAid.
Check Out Our Best Services for Investors
- $2.5+ million portfolio
- Large-cap and dividend focus
- Intraday trade alerts from Cramer
Access the tool that DOMINATES the Russell 2000 and the S&P 500.
- Buy, hold, or sell recommendations for over 4,300 stocks
- Unlimited research reports on your favorite stocks
- A custom stock screener
- Model portfolio
- Stocks trading below $10
- Intraday trade alerts