polled readers on who they thought was the most social CEO, and Benioff won going away, receiving 85.34% of the vote; 539 people voted in the poll.
Benioff not only uses social media himself, tweeting constantly, but San Francisco-based Salesforce has been a big beneficiary of the growth of social media. It recently purchased Buddy Media for $689 million, and bought Radian6 last year to help expand its social media offerings.
The "other" response in the poll received the second-most votes, with 5.39% of respondents selecting this option. Mentioned in the comment section were Sally Smith of Buffalo Wild Wings (BWW), and Spencer Rascoff of Zillow (Z - Get Report), whose story was the inspiration for this poll.Rounding out the poll was Facebook's (FB - Get Report) Mark Zuckerberg, the third-place winner with 3.52% of the vote, Apple's (AAPL - Get Report) Tim Cook with 3.33% of the vote and Twitter CEO Dick Costolo finishing last, with 2.41% of the vote. Salesforce shares have gained 35.06% this year, far outpacing the 8.48% of the S&P 500. Shares are lower in Monday trading, off 1.4% to $136.34. Interested in more on Salesforce.com? See TheStreet Ratings' report card for this stock. Check out our new tech blog, Tech Trends. Follow TheStreet Tech on your wireless devices. -- Written by Chris Ciaccia in New York >Contact by Email. Follow @Commodity_Bull