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Boys Action Adventure Series, Monsuno, Takes Over TV TOKYO

Pacific Animation Partners, LLC announced today that the Monsuno boys action original animated television series is set to premiere on TV TOKYO in Japan in October 2012. TV TOKYO is one of the major Tokyo television stations and specializes in anime programming.

“Securing placement on TV TOKYO fulfills the vision for global TV and toy distribution that JAKKS shared with its partners at the outset of the Monsuno program,” said Jeremy Padawer, Executive Vice President, Marketing & Business Development, JAKKS Pacific. “The meaningful digital and terrestrial placement in over 60 countries, paired with best-in-class toy distribution deals in over 40 international markets, has set the stage for achieving true worldwide success for the Monsuno franchise.”

“Dentsu is very excited to announce the launch of Monsuno on TV TOKYO this fall,” said Yuma Sakata, President, Dentsu Entertainment USA, Inc. “Having a USA developed series air on one of the top destinations for animation programming is a great accomplishment and a testament to the global appeal of Monsuno .”

Targeting 6-11 year old boys, Monsuno (52x30’) is an animated action-adventure series where kids discover, command and battle creatures with destructive potential. A race to harness the power of Monsuno ensues between a group of heroic kids and the evil forces focused on destroying the planet. Monsuno will roll out in over 60 countries on Nickelodeon and free-to-air channels this Fall.

The Monsuno series is co-produced by Pacific Animation Partners LLC, a joint venture between JAKKS Pacific, Inc. and Dentsu Entertainment USA, Inc., with FremantleMedia Enterprises and The Topps Company, Inc. JAKKS Pacific is the creator of the underlying Monsuno property and master toymaker for the Monsuno toy line, featuring innovative, kid-controlled action figures, accessories, playsets, collectables, electronics and integrated role play. The Topps Company produces Monsuno trading card games, confectioneries and related products.

ABOUT JAKKS PACIFIC, INC.

JAKKS Pacific, Inc. (NASDAQ:JAKK) is a leading designer and marketer of toys and consumer products with a wide range of products that feature popular brands and children's toy licenses. JAKKS’ diverse portfolio includes Action Figures, Electronics, Dolls, Dress-Up, Role Play, Halloween Costumes, Kids Furniture, Vehicles, Plush, Art Activity Kits, Seasonal Products, Infant/Pre-School, Construction Toys, Ride-On Vehicles, Wagons, Inflatable Environments and Tents, and Pet Toys sold under various proprietary brands including JAKKS Pacific®, Creative Designs International™, Road Champs®, Funnoodle®, JAKKS Pets™, Plug It In & Play TV Games™, Kids Only!™, Tollytots®, Disguise® and Moose Mountain®. JAKKS is an award-winning licensee of several hundred nationally and internationally known trademarks including Nickelodeon®, Warner Bros.®, Ultimate Fighting Championship®, Hello Kitty®, Graco®, Cabbage Patch Kids® and Pokémon®. JAKKS’ Monsuno™ toy line is based on the new Monsuno™ animated television series. www.jakks.com

ABOUT DENTSU ENTERTAINMENT USA, INC.

Headquartered in Santa Monica, CA, Dentsu Entertainment USA, Inc. was formed in April 2010 as a wholly owned subsidiary of Dentsu Inc. (Tokyo Stock Exchange, Code 4324), the world's largest advertising agency brand and a leading producer of Japanese animation, with over 18,000 full-time employees and close to 100 offices worldwide. Dentsu Entertainment USA develops original animation programming and media content for markets worldwide, and manages licensing programs for existing and new properties. Current projects include Chub City®, a toy based property featuring street-savvy characters and vehicles, currently in development as an animated series, Deltora Quest®, a 52-episode animated series based on the international top-selling fantasy-adventure book series of the same name already airing in multiple markets worldwide, and Mameshiba™, a collection of animated shorts and character licensing program with over $100 million in product sales since 2008.

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