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National Park Foundation And Active Network Kick Off 2012 Share The Experience Photo Contest

Today, the National Park Foundation, the official charity of America’s national parks, and Active Network (NYSE: ACTV), the leader in cloud-based activity and participant management™ solutions, along with partners at the National Park Service, the Bureau of Land Management, the Bureau of Reclamation, the U.S. Fish and Wildlife Service and the U.S. Forest Service, launched the Share the Experience ( photo contest. The annual contest, now in its 12 th year, provides an opportunity for amateur photographers to submit pictures taken at any federal lands site for the chance of having their image selected for use on the America the Beautiful Federal Recreation Lands Pass. Approximately 500,000 passes are utilized annually.

“Share the Experience is a perfect opportunity for individuals and families to get active out in our public lands and share their own perspective and appreciation of these special places with everyone,” said Neil Mulholland, President and CEO of the National Park Foundation. “These places belong to us and we need to actively celebrate and support them.”

Drawing entries from across the country, the contest receives approximately 14,000 submissions each year. Contestants are encouraged to take pictures spanning the more than 500 million acres of Federal Lands. This year, Destination America will be the official media partner of the photo contest, supporting the contest through a dedicated webpage on the Destination America website, promotional posts on Destination America’s Facebook and Twitter feeds, promotion in its email newsletter and a call for entries on the Destination America television network.

“As the only television network dedicated to celebrating the people, places and stories of the United States, Destination America is the ideal channel to partner with the National Park Foundation and Active Network to promote this contest based on America’s most treasured natural landscapes,” said Marc Etkind, SVP content strategy, Destination America. “As summer gets under way, it’s the perfect time to encourage all Americans to get out and enjoy these beautiful parks created for all of us and future generations.”

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