Lowe’s Donates $250,000 To American Red Cross For Wildfire And Flooding Relief Efforts

Lowe’s is answering the call to help wildfire and flooding victims by donating $250,000 to the American Red Cross. Since the first threats of danger from wildfires in Colorado and the flooding damage from Tropical Storm Debby in Florida, Lowe’s Heroes have been on the ground assisting local communities affected by the disasters.

In addition to the $250,000 donation, Lowe’s is also launching a social media support program to aid disaster victims. For every Facebook Like and Twitter Retweet received on the Lowe’s disaster-specific posts, Lowe's will donate a pair of work gloves, up to a total value of $50,000, to the American Red Cross to distribute to residents and emergency officials.

“The fires in the Western part of the country and the severe flooding in Florida have affected the residents, including many of our employees, in communities surrounding our stores,” said Joan Higginbotham, Lowe’s director of community relations. “At Lowe's, we are committed to assisting our neighbors in times of disaster. By partnering with organizations like the American Red Cross, we can ensure help is there for those who need it the most.”

Donations to the disaster relief program enable the Red Cross to provide shelter, food, emotional support and other assistance to victims of disasters. In the days and weeks to come, Lowe’s and its employees will continue to work with the Red Cross to aid in the recovery of individuals and families affected by the wildfires and floods.

“Support that comes to the Red Cross from Lowe’s allows us to respond immediately when a wildfire, flood or other disaster devastates a community,” said Neal Litvack, chief development officer at the American Red Cross. “We’re so grateful to Lowe’s and other members of our Annual Disaster Giving Program whose contributions, along with those of the American public, enable the Red Cross to open shelters, feed and comfort families and help them take critical steps toward recovery.”

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