This Day On The Street
Continue to site right-arrow
ADVERTISEMENT
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
Stocks Under $10 with 50-100% upside potential - 14 days FREE!

Study Confirms Value Of Advertising-Driven Phone Calls To Multifamily Housing Industry

Stocks in this article: MCHX

Today, Marchex, Inc. (NASDAQ:MCHX) announced the results of a Marchex Institute analysis of call advertising trends for the multifamily housing industry. The study confirms the value of advertising-driven phone calls to the multifamily housing industry and stresses the importance of utilizing call tracking and analytics to maximize the revenue potential of those calls.

As a leading provider of mobile performance advertising and call analytics to businesses, including multifamily housing marketers, Marchex leverages call data to help its customers gain a deeper understanding of inbound customer phone calls to increase sales close rates and customer service performance.

Based on a sample of multifamily housing phone calls driven through Marchex’s mobile advertising network, the Marchex Digital Call Marketplace, the study has found:

  • 47% of calls answered by an apartment manager included inquires from callers about a rental unit
  • 25% of those that inquired about a rental unit also mentioned a lease or contract
  • 25% of those that inquired about a rental unit also scheduled an in person appointment

“The value of inbound calls to apartment managers cannot be overstated,” said Rafael Jose, Vice President, Marchex Call Analytics. “Callers inquiring about an apartment unit have an immediate need to fulfill and are highly decision oriented. Apartment managers need to ensure they have the operational systems and personnel in place to capture and convert those callers into tenants.”

Marchex will be exhibiting at the National Apartment Association Convention and Expo June 28-29th in Boston. Representatives will be available to discuss these trends, as well as what multifamily housing marketers can do to take advantage of the enormous potential of call tracking and analytics for their businesses.

About The Marchex Institute

The Marchex Institute is a team of senior analysts and scientists dedicated to improving the digital call advertising industry, and publishing research and reports based on more than one billion minutes of anonymous call data.

1 of 2

Select the service that is right for you!

COMPARE ALL SERVICES
Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!

Markets

DOW 17,959.44 +154.64 0.87%
S&P 500 2,078.54 +7.89 0.38%
NASDAQ 4,781.4240 +16.0440 0.34%

Brokerage Partners

Rates from Bankrate.com

  • Mortgage
  • Credit Cards
  • Auto

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs