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American Greetings Management Discusses Q1 2013 Results - Earnings Call Transcript

Now let me switch gears to our product leadership effort, which continues to yield exciting results, as our Mother's Day holiday showed. Our breadth of product, variety of brands and innovation pipeline continue to position us as the card company that sells more cards in more places than any other company in the world.

Electronically, we continue to have a leadership role as well. Our justWink mobile application recently surpassed the 1 million download milestone, showing how we are setting the pace when it comes to connecting the digital and paper world for greeting cards. As a reminder, justWink is a great example of how we can leverage our third-party retail presence, offering consumers the convenience of a quick purchase with the personalization options of the digital world. This unique combination offers consumers the flexibility to add their pictures, verse and signature to the same product. Our mobile application helps connect the 2, extending the retail experience into the digital world and vice versa.

I'd now like to shift to discuss our online distribution of greeting cards through Cardstore.com, another example of our success at innovating where paper and digital cards intersect. In response to investor feedback over the past few quarters, we have decided to share with you additional details about our various investments in general and this particular quarter. We will specifically highlight our online greeting card distribution strategy. Going forward, we will continue to weigh investor interests with the competitive risks we take and sharing that information in order to find the right balance in our disclosures.

As we have discussed in the past, Cardstore.com allows consumers to purchase paper greeting cards on the Internet and then have the physical cards directly delivered to the recipient. With the strength of our creative studios and the scale of our supply chain, we believe that we are well positioned to meet the needs of consumers in any channel in which they shop, including the Internet and the various mobile platforms.

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