Now let me switch gears to our product leadership effort, which continues to yield exciting results, as our Mother's Day holiday showed. Our breadth of product, variety of brands and innovation pipeline continue to position us as the card company that sells more cards in more places than any other company in the world.Electronically, we continue to have a leadership role as well. Our justWink mobile application recently surpassed the 1 million download milestone, showing how we are setting the pace when it comes to connecting the digital and paper world for greeting cards. As a reminder, justWink is a great example of how we can leverage our third-party retail presence, offering consumers the convenience of a quick purchase with the personalization options of the digital world. This unique combination offers consumers the flexibility to add their pictures, verse and signature to the same product. Our mobile application helps connect the 2, extending the retail experience into the digital world and vice versa.
American Greetings Management Discusses Q1 2013 Results - Earnings Call Transcript
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