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TheStreet Open House

BluePhoenix Solutions Strengthens The Board Of Directors And Appoints Enterprise Technology Expert, Harel Kodesh

BluePhoenix ( www.bphx.com) (NASDAQ: BPHX), the leading provider of tools and services for modernizing legacy systems and applications, announced Harel Kodesh as a new member of the Board of Directors effective immediately. “Harel is a highly respected expert in Enterprise Technology with extensive experience and BluePhoenix will benefit greatly from this; we are lucky to have him on board,” said Matt Bell, President & CEO.

Harel Kodesh is an Executive Vice President at VMWare Inc. Until very recently he was President of the Cloud Division at EMC, the world's leading developer and provider of information infrastructure technology and solutions that enable organizations of all sizes to transform the way they compete and create value from their information. (EMC is a majority stake owner at VMWare). While at EMC, Kodesh was also the CEO of Mozy, a wholly owned EMC company focused on personal information management in the cloud. Mozy helps individuals protect, manage, and enrich their ever-growing quantity of personal digital information. Prior to EMC, Kodesh previously served as Chief Product Officer at Amdocs, Inc., a leading provider of software and services to the communications industry. Prior to Amdocs, Kodesh held a variety of executive positions at Microsoft, including Vice President of the Information Appliance Division. Kodesh also served as President and CEO of Wingcast, Inc, a company formed by Qualcomm and Ford Motor Company.

“Legacy systems are becoming a very expensive problem for companies and the industry needs a company like BluePhoenix with a strong reputation and technology to address this need,” said Harel Kodesh. He went on to say, “Whether firms are moving to Java, .NET, or the Cloud, BluePhoenix is one of the only companies focused exclusively on helping clients with the transformation and I am excited to be a member of the board.”

“We are almost complete with our transformation as a company and are back to what we do best, which is safely helping customers revitalize technology they chose over 20 years ago,” said Bell. BluePhoenix’s “go to market” strategy is to focus on their partner network with companies such as IBM ( www.ibm.com), CSC ( www.csc.com), and HP ( www.hp.com) as well as technology vendors like Microsoft ( www.microsoft.com)and Oracle ( www.oracle.com), enabling their customer to have seamless transitions.

About BluePhoenix Solutions

BluePhoenix Solutions, Ltd. (NASDAQ: BPHX) is the leading provider of legacy IT modernization conversion solutions. The BluePhoenix portfolio includes a comprehensive suite of tools and services from global IT asset assessment and impact analysis to automated database and application migration. Leveraging over 20 years of best-practice domain expertise, BluePhoenix works closely with its customers to ascertain which assets should be migrated, redeveloped, or wrapped for reuse as services or business processes, to protect and increase the value of their business applications and legacy systems with minimized risk and downtime.

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