Career Education Corporation (CEC) (NASDAQ: CECO), a global provider of postsecondary education programs and services, today announced the hiring of Daniel J. Hurdle as Senior Vice President, Chief Career Schools Officer. Hurdle leads the new, consolidated Career Schools Education Group, encompassing more than 70 culinary, health, and art & design education campuses serving more than 40,000 students across the United States. Hurdle’s role will better position these institutions to deliver academic service excellence to a broad and diverse student population, compete more effectively in the higher education marketplace and help successfully execute the company’s current business plans and strategies.
Hurdle brings a successful operating and strategic background to the task of consolidating the company’s career-focused schools, as well as considerable experience with complex business turnarounds. Hurdle will lead efforts to gain synergies and greater competitive advantage from fewer, more focused institution brands. Hurdle has a proven track record of driving quality service and high customer satisfaction as part of turning around several operations. His experience and expertise will be key to the long-term success of the company’s career academic institutions.
Hurdle joins CEC from Caribou Coffee Company, the second largest premium coffeehouse in the United States, where he most recently served as Senior Vice President, Retail. Hurdle led Caribou’s more than 580 coffeehouses, including all company-operated and franchise locations in the U.S., as well as international franchise stores. In roles at Caribou, he significantly improved customer satisfaction, leading to the company’s recognition as a JD Power Service Excellence Award winner. Hurdle developed new product strategies that turned the company from rapidly declining sales to experiencing healthy growth – skills that should benefit the student experience and institutional excellence at CEC’s career schools.
Previously, Hurdle served as Senior Vice President, Strategy and Business Development, at Washington Mutual, where he led the financial institution’s development and execution of new growth strategies for multiple business and functional groups. Hurdle earlier served as Vice President of Strategy, Food and Existing Stores portfolio at Starbucks Coffee Company. He dramatically improved operational excellence, consumer appeal and customer demand for food offerings of the world’s largest coffeehouse chain, doubling Starbucks’ food sales per store. Hurdle led development and implementation of successful strategies resulting in double-digit growth in comparable stores sales.
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