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TheStreet Open House

Immersion Unveils Enhanced Haptic SDK At Google I/O

Immersion Corporation (Nasdaq:IMMR), the leader in touch feedback technology development and licensing, will be participating in the Google I/O Developer Sandbox on Thursday, June 28 th demonstrating the latest updates to its Haptic Development Platform, which provides new capabilities and flexibility for third-party developers to incorporate touch feedback into games and applications. Designed specifically for Android, Immersion’s Haptic Development Platform offers a wide ranging menu of over 120 pre-designed haptic effects with a simple SDK to allow app developers to quickly and easily incorporate high-quality haptic effects.

“We’ve received great response from developers on the value haptics bring to mobile gaming and entertainment experiences; with this release of our Haptic SDK, we’re providing developers with increased design flexibility and even better effects,” explains Robert Lacroix, vice president of research and development at Immersion. “Our new release extends support for native applications beyond Java to also include C, C++ and C# interface for Unity3D. Developers will be able to incorporate haptics into HTML 5 via a JavaScript interface, allowing them to bring advanced haptic technology to an entire new category of apps.”

As an invited participant in the Google I/O Developer Sandbox, Immersion will be demonstrating the new Haptic SDK and tools, as well as a broad range of third-party applications from leading developers, including Rockstar Games and SEGA of America, using Immersion’s technology. In addition, Immersion will provide Google I/O attendees with a demonstration of next-generation high fidelity haptic technology. This next-gen technology will offer developers the ability to create dynamic and expressive user interfaces that must be experienced in person.

“Immersion is excited to be selected by Google as a player providing innovative technology to the Android ecosystem,” explains Dennis Sheehan, vice president of marketing at Immersion. “We’re looking forward to demoing great technology at Google I/O and inspiring developers to experiment and create compelling touch experiences using our platform.”

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