Yahoo! (NASDAQ: YHOO), the premier digital media company, today announced three new executive hires to help expand and lead its global media business and consumer marketing efforts. With more than 20 years of digital media experience, Rich Cusick joins the company as vice president of Entertainment and Women’s Lifestyles. Cusick will drive the vision and lead execution globally for Yahoo! Shine, Health, and Entertainment properties (omg!, Movies, TV and Music). John Buchanan, formerly vice president of global marketing at Electronic Arts, will lead the consumer marketing team across the globe. To further build the business in Canada, Latin America and for the U.S. Hispanic market, Scott Bushman returns to Yahoo! to lead those efforts for the Media Network.
“I am thrilled to welcome Rich, John and Scott to our expanding Yahoo! team,” said Mickie Rosen, senior vice president, Global Media & Commerce, Yahoo!. “We are already leaders in nearly every category with 11 #1 positions globally, reaching 700 million users worldwide. We continue to attract and invest in top digital media talent to grow our businesses and deliver on our commitment to consumers, advertisers and partners. I am confident that these executives will help build Yahoo!’s position as the premier digital media company.”
Rich Cusick most recently served as Interim GM of Chemistry.com (a division of Match.com), GM of Swirl by Daily Candy, and SVP of Digital Media at Gemstar TV Guide. Rich founded and grew Swirl into a multi-million dollar business in its first year of operation. At Gemstar, Rich transformed TV Guide.com into a leading entertainment destination and created TV Guide’s mobile division. Richard started his career in investment banking in the media practices of Lehman Brothers and Bear Stearns.
John Buchanan brings his extensive background in senior marketing, sales and executive management to Yahoo!. Most recently John was the Vice President, Worldwide Marketing at Electronic Arts (EA), where he led the marketing team responsible for marketing, advertising, strategic planning, consumer insights, partnerships, communications for the Maxis business division. Prior to that, he was the Vice President, Product Marketing, Strategic Planning and Sales at Cranium, one of the world’s fastest growing independent gaming brands.
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