June 26, 2012
® will celebrate the launch of "Mimi's for Miracles," a national awareness and fundraising campaign benefitting
Children's Miracle Network Hospitals
, this Friday, June 29. The day begins with an inaugural flight on the
Great Park Balloon
. The giant tethered helium balloon, the first of its kind in the U.S., will soar 400 feet skyward – a symbol of Mimi's efforts to lift spirits and help make children's lives happier and healthier. Mimi's is also designating
Friday, July 6
, Mimi's Muffins for Miracles Day. Guests can enjoy a FREE Strawberry Shortcake muffin, Mimi's newest creation, with a donation and any purchase at Mimi's Cafe restaurants.
"Mimi's has a longstanding relationship with
Children's Hospital of Orange County
, President and Chief Concept Officer. "Today is especially meaningful as we extend our partnership with Children's Miracle Network Hospitals, allowing us to help more kids in 45 additional CMN Hospitals around our restaurants across the country. We can't imagine a more fitting backdrop than our home base in
, with our partners at CHOC and Children's Miracle Network Hospitals, to spark this inspirational campaign, 'Mimi's for Miracles – Lifting spirits one balloon at a time.'"
Riding the bright orange balloon will be representatives of Mimi's, CHOC and CMN Hospitals, Miracle Families and Champions, and local dignitaries and supporters with a special appearance by CHOCO Bear.
through the month of July, guests at Mimi's Cafe restaurants can lend support by donating to Children's Miracle Network Hospitals. With a
donation guests will receive a
paper icon to display in the restaurant and with a
donation guests will also receive a balloon lapel pin. All proceeds will be donated to local CMN Hospitals. As a token of thanks, Mimi's is providing up to
in coupon savings for those making donations. Kids can do their part by creating a Mimi's for Miracles coloring sheet with a get well message that will be displayed in CMN Hospitals.
Mimi's is also rallying for this important cause on its social networks. Guests can snap a photo flying high with Mimi's
in-restaurant display and tag #Mimis4Miracles and upload to Instagram or MimiCafe.com to have it featured on Mimi's Facebook page and website.
The funds raised from this Mimi's for Miracles campaign will help create miracles by funding medical care, research and education that saves and improves the lives of 17 million children treated at Children's Miracle Network Hospitals each year.