Bally Technologies Offers An IGaming Platform To Casino Operators For Free-play Or Online Gaming Where Legal, Giving Casinos A Single View Of The Player Across Multiple Distribution Channels. (Graphic: Business Wire)
Bally Technologies, Inc. (NYSE:BYI), a leader in slots, video machines, casino-management, interactive applications, and networked and server-based systems for the global gaming industry, today announced that its first iGaming platform is now live and powering a free-play poker website in partnership with Golden Nugget casinos in Las Vegas and Atlantic City, N.J.
The website, which can be accessed by visiting goldennuggetpoker.com, is one of the first free-play poker sites in the United States driven by a licensed gaming manufacturer.
“This is a very monumental time for the Golden Nugget as we launch a play-for-free site and introduce our loyal patrons to a new way to enjoy gaming entertainment when they can’t be on property,” said Golden Nugget Chairman and Owner Tilman J. Fertitta. “We believe that online gaming is inevitable in the United States, and that our free-play site will enable the Golden Nugget to be well positioned to compete when U.S. laws allow for online gaming.”
“We’re thrilled to partner with the Golden Nugget as they leverage their free-play site to attract new players and drive existing players back to their land-based casinos,” said Richard Haddrill, Bally Technologies’ Chief Executive Officer. “This partnership will demonstrate the advantages of having an open iGaming platform, which allows for best-in-class content.”The progression of Bally’s iGaming platform in the coming months will enable the Golden Nugget to have an integrated solution within their Bally mobile, online, and traditional system offerings. A “single view of the player” will be realized as Golden Nugget patrons utilize various gaming devices across multiple distribution channels. Nevada and New Jersey are two of the leading jurisdictions exploring legalized online gaming. Bally Technologies’ proprietary iGaming platform is able to provide free play across the globe – and it will also provide online gaming where legal.
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