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TheStreet Open House

WMS Gaming And Station Casinos To Introduce My Poker™ Video Poker Game

Stocks in this article: WMS

WMS Gaming Inc., a subsidiary of WMS Industries Inc. (NYSE:WMS) today announced an exclusive launch alliance with Station Casinos LLC, a leading provider of video poker, gaming and entertainment, to introduce WMS’ My Poker video poker game, a new category of video poker gaming machines, to Station guests later this year. Developed by WMS, the My Poker video poker games feature innovative game play elements that enable players to personalize their favorite poker games. The My Poker video poker games include a multi-game selection of popular, time-tested video poker games and pay tables, including BONUS POKER®, DOUBLE BONUS POKER® and DOUBLE DOUBLE BONUS POKER® games, all with the added functionality and playability designed to enhance a player’s gaming experience. Station Casinos operates entertainment properties throughout the Las Vegas Valley, featuring more than 11,000 video poker gaming machines.

Pursuant to this launch alliance, the My Poker games are expected to be installed by calendar 2012 year-end in all of Station’s Las Vegas area properties, including such iconic casinos as Red Rock Casino Resort Spa, Palace Station Hotel & Casino, Boulder Station Hotel & Casino, Sunset Station Hotel & Casino, Green Valley Ranch Station Casino and the Santa Fe Station Hotel & Casino. The agreement provides for a limited period of exclusivity for Station Casinos in the Las Vegas metropolitan area following the games’ initial placements.

Brian Eby, Corporate Vice President of Slot Operations at Station Casinos, said, “While video poker players typically have a favorite game that keeps them coming back to Station properties, the inclusion of unique, new play elements in My Poker games provides players with a new elevated gaming experience for those games they love to play. We believe a significant number of our players will find the ability to individualize their favorite poker game with their personal playing preferences as well as the increased functionality My Poker provides, both exciting and engaging.”

Ken Lochiatto, Executive Vice President and Chief Operating Officer of WMS, said, “Given their commitment to providing video poker players with the games they love to play, Station Casinos is an ideal launch partner to introduce our new, exciting video poker games. My Poker is an excellent demonstration of our talented engineering and product development teams’ commitment to deliver next-generation innovative products through our Player Driven Innovation™ focus on enhancing players’ gaming experience. The My Poker video poker games were developed using extensive player research, including talking with and listening to many Station Casinos and Las Vegas players to identify what video poker players liked about their favorite games and what improvements could be made that would enhance the gaming experience for them personally. By listening to what our customers and their players tell us, and then incorporating that research and data with the creative minds at WMS, we were able to develop a great new product for our customers and a great gaming experience for players.”

The creative game design and engineering teams at WMS incorporated the extensive research findings into a set of new advanced digital features, including 14 unique customization factors. These distinctive features enable video poker players to play their favorite game and customize their game experience, including individual preferences such as whether a player prefers to sort their cards by suit or by high/low. The games can be customized to create thousands of individualized configurations, elevating players’ experience and enjoyment. My Poker also features a comfortable, player-friendly ergonomic button panel on WMS’ award-winning Bluebird xD™ gaming cabinet that makes video poker playing more enjoyable.

Furthermore, WMS’ advanced Player’s Life® Web Services enables players to save their personal settings, so that when they return to the casino and log in, the game will automatically restore their personal poker experience. Player’s Life Web Services also allow players to access their personal play history statistics, leader board rankings and other information online to track their progress over time. Players can even enjoy unique play-for-fun, online games at home. By logging onto the Station Casinos web site, players can locate and use a full play-for-fun interactive version of the games to sharpen their skills through engaging interactive play online prior to the commercial launch of the casino-based games.

Scott Kreeger, Senior Vice President of Operations at Station Casinos, added, “The development of My Poker was a terrific collaborative experience. Our players were instrumental in sharing their views, and we worked together with WMS to create a customized approach that allows our players to automatically log in when they insert their Boarding Pass player card into the gaming machine and enjoy all of the individualized features that make My Poker a unique and exciting new option for video poker players.”

About WMS

WMS serves the gaming industry worldwide by designing, manufacturing and marketing games, video and mechanical reel-spinning gaming machines, video lottery terminals and in gaming operations, which consists of the placement of leased participation gaming machines in legal gaming venues. The Company’s interactive iGaming business develops and markets digital content, products, services and end-to-end solutions that address global online wagering, social, casual and mobile gaming opportunities. WMS is proactively addressing the next stage of casino gaming floor evolution with its WAGE-NET® networked gaming solution, a suite of systems technologies and applications designed to increase customers’ revenue generating capabilities and operational efficiency. More information on WMS can be found at www.wms.com or visit the Company on Facebook, Twitter or YouTube.

Copyright Business Wire 2010

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