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TheStreet Open House

Spartan Motors Provides Update On Reach Launch

Stocks in this article: SPAR

CHARLOTTE, Mich., June 25, 2012 /PRNewswire/ -- Spartan Motors, Inc. (NASDAQ: SPAR) ("Spartan" or the "Company") today updated the product launch status of its revolutionary Reach delivery vehicle.  Demand with major fleets continues to be positive, as one of the world's largest parcel delivery companies announced an order for 150 new vehicles.  The move of Reach manufacturing to the Charlotte, Michigan, campus is underway and on track to be completed in the third quarter of this year.

Spartan's Utilimaster subsidiary is currently addressing fit-and-finish quality and appearance issues on approximately 170 vehicles.  The Company expects to ship the majority of these vehicles to customers or dealers during July and August. For the second quarter of 2012, Spartan does not expect to ship Reach vehicles to customers as the Company addresses the fit-and-finish issues. Spartan expects full-year 2012 shipments of 500 to 1,000 Reach vehicles.    

Spartan Receives Order for 150 More Reach Vans from Major Fleet Customer

Spartan announced its Utilimaster subsidiary has received a new order for an additional 150 Reach vehicles from one of the world's largest delivery service companies.  Our customer evaluated the performance of the Reach for a year under a variety of climatic and operating conditions. The Reach offers several advantages over a traditional walk-in van, including greater maneuverability, improved ingress and egress, nearly 1,000 lbs. lower weight and significantly lower fuel consumption through the use of advanced, lightweight composites/recycled materials, all combined with great looks.  These units will be delivered during the second half of 2012. 

Spartan's Chief Executive Officer, John E. Sztykiel, stated, "The attractive value proposition offered by the Reach is highlighted by this order. This represents an important milestone as we work to realize the long-term opportunities for Reach.  As we have demonstrated with the Reach, it is possible to achieve improved vehicle performance while meeting a number of green/sustainability goals."

New Reach Production Location and Leadership 

Spartan is currently transferring production of the Reach from Utilimaster's Wakarusa, Indiana facility to Spartan's Charlotte, Michigan campus, as previously announced.  This process began during June as production ended at the Wakarusa facility.  Spartan is currently setting up a dedicated production facility at the Charlotte campus.  "The move to Charlotte has always been a part of the Reach business plan, as any product involving Isuzu will be centered in Charlotte.  Our N-Series chassis alliance with Isuzu in Charlotte has produced up to 21 chassis per day with 49 people, which is a great metric.  We expect to realize that same success with the Reach," said Sztykiel.  

Spartan has also selected Frank Faga, an automotive executive with extensive experience in new product launches and production, as program manager.  Mr. Faga has previously served in senior product development and production roles for automakers including Fisker, Chrysler and Daimler-Benz. He will lead a team assigned to implement these changes and bring the Reach to full production status at the Charlotte facility.   

Production Ramp Up Slows in 2012

Mr. Sztykiel commented on the Reach ramp-up, stating, "The launch of the Reach has been a more difficult and time-consuming process than we would have preferred.  Encountering a few delays and cost issues requiring resolution is not surprising since the Reach is an all-new, transformational delivery vehicle utilizing advanced composite materials and new manufacturing processes.  As is often the case with game-changing new products, we have encountered some challenges to overcome as we bring the Reach into the marketplace and believe it is appropriate to slow the production ramp-up.  But all problems have identifiable solutions.  Those solutions are being put into effect now and the customer's delivery requirements will be met.  We are focused on ensuring we have a great-looking, performance-oriented product to drive growth in sales in 2013 and beyond."

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