NEW YORK ( TheStreet) -- The media met Microsoft's (MSFT - Get Report) Surface tablet announcement and details on the cross-platform Windows 8 operating system with little more than childish retorts. That's because the media is blinded by Apple (AAPL - Get Report) lust.
In the countless reports issued on Microsoft since the tablet announcement and Windows 8 event, the following themes dominate the headlines:
Let us not forget the slew of stories, including one from TheStreet's Anton Wahlman, telling Microsoft how it can fix a device that few people have even used. That's almost as bad as the whack jobs who destine Apple's iTV to fail before they even know what it will be.
Usually when Apple does something bold or out of character, the media not only calls it shrewd, it assumes lap-dog position for the company. A double standard exists.Don't go the obvious route and label today's Apple as a continuation of Steve Jobs' "reality distortion field." It's not nearly as special, profound or sophisticated. In fact, this notion that Apple's brilliance can continue under Tim Cook portends considerable losses for investors who do not take profits in the stock while they have them.
Given the inane media/analyst reaction to Microsoft's recent moves, investors should, at the very least, take a walk to the shore, clear their collective heads and consider taking profits in AAPL and putting that money to work elsewhere. Repeat after me: AAPL is dead money. I used to be an Apple fist-pumper and chest-thumper. Even a frail Steve Jobs exuded cool at the company's conference when he chiding companies ranging from Research in Motion (RIMM) to Hewett Packard (HPQ - Get Report) for pathetic imitations of Apple products. Jobs was right. Outside of social/new-media companies and a glut of imaginative start-ups, innovation died in the core of the tech sector, save Apple, over the last decade or so. Blackberry brands itself as "bold," but it does not act as if it is. The same goes for embarrassments such as HP and Dell (DELL - Get Report). Why would the pundits expect Microsoft to stick to the soulless status quo set by these floundering companies? And why would they roundly criticize the company for shaking things up? This counters just about all reasonable thought. Succeed or fail, we should collectively cheer Microsoft for finally doing something that's actually different.