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WMS Expands North American Sales And Marketing Leadership Teams Reflecting Focus On Customer Engagement

Underscoring its focus on customer service and the evolving needs of the marketplace, WMS Industries Inc. (NYSE: WMS), a global leader in the design, manufacture and distribution of games, gaming content and gaming machines, announced today several management appointments within its domestic commercial sales and marketing organization. Rick Riehm has been promoted to Vice President of Eastern Division Sales, effective immediately, from Executive Director for the Central Atlantic Region and Ron Rivera will join WMS as Vice President of Western Division Sales and National Accounts, effective July 9. In addition, Steve Byrne recently joined WMS as Executive Director of Product Marketing. Riehm, who will be based in WMS’ Chicago technology campus, and Rivera and Byrne, who will be based at the Company’s Las Vegas office, will report to Rob Bone, Senior Vice President of North American Sales and Marketing.

Orrin Edidin, President of WMS, commented on the management appointments, “A primary strategic priority throughout our organization is to strengthen our efforts and focus on customers. Rick, Ron and Steve each have extensive gaming industry experience with demonstrated track records of leadership and success, and bring creative strategic thinking with a sharp focus on understanding customer needs and delivering high value and strong service. With the benefit of their industry experience and leadership, WMS is taking a significant step forward in further strengthening the alignment between our sales and marketing efforts that will support WMS’ initiatives to be a world-class customer centric organization.”

Rick Riehm joined WMS in 2006 as Regional Sales Director for the Central Region and was most recently Executive Director for the Central Atlantic Region, where he led a team of six account executives working with more than 100 casinos located in the Midwest and Northeast. He has more than 25 years of sales customer relationship building experience. Riehm brings his expertise to bear with an in-depth understanding of the challenges faced by casino operator customers and how to bring solutions and value to the relationship. Prior to joining WMS Riehm held executive sales and management positions in several companies, most recently with NSK Corporation. He holds a Master’s Degree in Business Administration from Northwestern University’s Kellogg School of Management and a bachelor’s degree in mechanical engineering from Purdue University.

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