Jackson National Life Insurance Company ® (Jackson) today launched the Elite Access iPad application (“app”), providing the company’s wholesalers with easy mobile access to information on Jackson’s newest product offering. The app is designed to help Jackson’s wholesalers educate financial advisers on Elite Access and alternative investment strategies.
The app is the next stage in Jackson’s Elite Access educational campaign, which kicked off in March and aims to meet increasing adviser demand for information on potential utilization of alternative investments within client portfolios. The campaign also includes a Web presence ( www.Elite-Access.com), regional seminars, webcasts, training programs, multimedia marketing materials and an upgrade to Jackson’s Portfolio Construction Tool to include alternative asset classes and correlation analysis.
The Elite Access iPad app includes information on Jackson’s money manager partners, as well as the lineup of alternative investments options available within the new product. In addition to information on the tax deferred 1 structure of an annuity contract, the app also provides background on the packaged strategies included in the Elite Access product.
“Jackson understands the importance of providing our sales force with fast, convenient and comprehensive mobile resources so they can introduce advisers to alternative investing strategies,” said Luis Gomez, vice president of marketing strategy for Jackson. “The iPad app equips wholesalers with a one-stop shop to instantly customize sales presentations using all available marketing assets to meet each adviser’s unique needs, as well as demonstrate Jackson’s robust technology capabilities.”Elite Access is a variable annuity designed to provide the opportunity for greater portfolio diversification 2 by utilizing alternative asset classes. The product combines alternative investments, risk management strategies and tactical management strategies to deliver a unique approach to managing market volatility while seeking higher returns and less risk. “Jackson’s new iPad app is designed to support our team of more than 500 wholesalers as they work to outline the opportunity presented by alternative investing strategies,” said Clifford Jack, executive vice president and head of retail for Jackson. “As an organization, Jackson is committed to educating advisers on the importance of alternative investing strategies, given continued volatility and increased correlations in the traditional equity market. Utilizing alternative asset classes can help advisers construct counter-correlated portfolios, which helps address market fluctuations and provides the potential for greater returns.”
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