* GfK MRI Doublebase 2011 African American Volumetrics Category Expenditure Data
About BET Networks
BET Networks, a subsidiary of Viacom Inc. (NASDAQ: VIA, VIAB), is the nation's leading provider of quality entertainment, music, news and public affairs television programming for the African-American audience. The primary BET channel reaches more than 90 million households and can be seen in the United States, Canada, the Caribbean, the United Kingdom and sub-Saharan Africa. BET is the dominant African-American consumer brand with a diverse group of business extensions: BET.com, a leading Internet destination for Black entertainment, music, culture, and news; CENTRIC, a 24-hour entertainment network targeting the 25- to 54-year-old African-American audience; BET Digital Networks - BET Gospel and BET Hip Hop, attractive alternatives for cutting-edge entertainment tastes; BET Home Entertainment, a collection of BET-branded offerings for the home environment including DVDs and video-on-demand; BET Event Productions, a full-scale event management and production company with festivals and live events spanning the globe; BET operates in the United Kingdom and oversees the extension of BET network programming for global distribution.
About HuffPost BlackVoicesHuffPost BlackVoices ( blackvoices.com) is a leading source of news, cultural trends and opinions addressing issues with unique impact or interest within the African American community.HuffPost BlackVoices has over 4 million monthly unique visitors (comScore May 2012) who are highly engaged posting over 225,000 monthly comments and is part of Huffington Post's award winning breaking news, opinion and socially engaged community for opinion and conversation. HuffPost has over 30,000 bloggers -- from politicians, students and celebrities to academics, parents and policy experts -- who contribute in real-time on the subjects they are most passionate about. About Black Enterprise BLACK ENTERPRISE is the premier business, investing, and wealth-building resource for African Americans. Since 1970, BLACK ENTERPRISE has provided essential business information and advice to professionals, corporate executives, entrepreneurs, and decision makers. About Burrell Communications Burrell is a diverse and award-winning, business-building agency. It is not a coincidence that our clients are leaders in their respective categories – or that the communications we develop on behalf of our clients are regarded as some of the most impactful and most insightful in the industry. A key reason for our success is our best-in-class approach to strategy which guides our thinking in every discipline. About Cable Advertising Bureau (CAB) The Cable Advertising Bureau (CAB) is the unified voice of the cable advertising sales industry that lobbies for more ad revenue, better ad processing, and a cable dominated future. Lobbying is direct to advertising agencies and the advertisers themselves via live presentation, research insights, PR/publicity, digital forums, live forums, and collaboration – standards & practices. CAB is dedicated to providing advertisers and agencies with the most current, complete and actionable Cable television media insights at the national, DMA and local levels. CAB owns and operates ReachingBlackConsumers.com.
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