- With buying power of nearly one trillion annually, if African Americans were a country, they would represent the 16th largest economy in the world (slightly smaller than Canada but larger than Australia) – Nielsen 2011 State of the African American Consumer
- Between 2000-2009, African American homes have experienced significant growth among households earning $75,000+ (up 63.9%) and households earning $100,000+ (up 88.7%) – Nielsen 2011 State of the African American Consumer
- Nearly one out of every seven babies born in the United States are of African American descent – National Center for Health Statistics based on CDC's National Vital Statistics 2010
- There are 1,702 African American babies born daily; more than half a million AA babies (623,029 babies) join our population every year – Source: US Census Statistical Abstracts- Live Births, Birth Rates and Fertility Rates.
- Every hour on the hour, there are 71 African American babies entering the world's population– Source: US Census Statistical Abstracts- Live Births, Birth Rates and Fertility Rates.
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