Daytime Entertainment Emmy® Awards Partners With AOL.com To Present Best Viral Video Series Award

The Daytime Entertainment Emmy Awards®, under the jurisdiction of and administered by the National Academy of Television Arts & Sciences (NATAS), today announced a partnership with AOL.com to announce the “Best Viral Video Series Award,” which will be presented by Bethenny Frankel during the live broadcast of the Daytime Entertainment Emmy® Awards from the Beverly Hilton Hotel on the HLN Network tomorrow, Saturday, June 23rd, 2012.

"The National Academy of Television Arts and Sciences is excited to announce that it has chosen AOL to be its online media partner for the 2012 Daytime Emmys®," said Malachy Wienges, Chairman, NATAS. "With its engaged audience of over twelve million daily viewers, AOL helps fulfill our goal of bridging television with online media."

"Viewing habits are shifting in every entertainment category—and Daytime is no different," said the show's producer, Gabriel Gornell, LocoDistro, Inc. "For this reason, it was important to forge a distribution partnership with a multi-platform media company that focuses on new media. Whether our audience in engaging with us from their computer, at the office, or on a mobile device, AOL understands our content, brand, and marketing needs."

AOL.com’s 12MM daily viewers had the chance to vote on the “Best Viral Video Series” from a collection of top Web videos.* In addition, to gear up for the Daytime Emmys, AOL.com is featuring exclusive content and behind-the-scenes footage of favorite Daytime stars and shows.

“AOL.com is America’s Homepage and we’re always out to find America’s most compelling stories,” said Chris Grosso, Senior Vice President, AOL Homepages. “We’re thrilled to partner with the Daytime Emmys to reward engaging web video and let our pop culture loving audience participate in the process.”

Talk Show Host Bethenny Frankel, formerly seen on Bravo's Bethenny Ever After and starring in her own daytime talk show, Bethenny, currently airing on select FOX-owned stations including New York and Los Angeles, will appear live on the broadcast and reveal the AOL Daytime Emmy® Viral Video Award winner. Bethenny covers all the areas that women really talk about when they get together with their girlfriends over cocktails: love and relationships, beauty and fitness, celebrity and pop culture.

The 39th Annual Daytime Emmy® Awards is a presentation of the National Academy of Television Arts & Sciences in cooperation with the Academy of Television Arts and Sciences. It is produced by LocoDistro, Inc.

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