At today’s HOW Design Live conference, the biggest gathering of designers, freelancers and creative professionals in the country, Neenah Paper (NYSE: NP) announced the introduction of Neenah Cabinet™ for Desktop, a first-of-its-kind cross-platform Adobe® Air application created for PCs and Macs that provides users with the most effective way to find, specify, compare and test the perfect paper for their projects. Neenah Cabinet for Desktop can be downloaded at www.neenahpaper.com/cabinet.
Cabinet demystifies, simplifies and advances the process of sampling, choosing, proofing and specifying the right paper, or combination of papers, for print projects of all kinds, giving users the essentials that will significantly impact their creative workflows. It improves the creative workflow in five distinct areas: Designing (offering inspiration, favorites and ways to test and combine images); Finding (supplying continuously updated waterfalls and chips); Proofing (allowing users to upload or select an image and receive a Cabinet Personal Proof on physical paper in three business days); Specification (step-by-step project management and spec tools to help build and archive accurate quotes); and Sourcing (efficiently locating printers, finishers and paper sources, including specialty engraving and letterpress shops). Cabinet is the new cross-platform that will be an essential complement to studios’ project management software or tools.
“Neenah Cabinet was born from the idea of creating an eSwatchbook to meet our customers’ needs as they become increasingly more mobile and tech-savvy,” said Thomas Wright, senior director of advertising and design for Neenah Paper. “As we started to wireframe it, we focused on making a tool that redefines how users access current and accurate paper information in real time. Cabinet quickly evolved into an intuitive tool to find and use papers beyond any website. And, for those who like the touch and feel of a swatchbook, Cabinet simply enhances the paper specification experience by helping users identify which paper fits their criteria. It provides another way to showcase papers that aren’t in their swatchbook or that are currently available in new, heavier weights for example.”
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