To some it might seem extreme, but when you're an executive of a company that sells only flip-flops and sandals, it's part of the job. And while Curin says he's worn all his pairs at least once, he's got three that are his favorites.
Flip Flop Shops has been franchising since 2008 but is still in its "infancy," Curin says. The potential for the franchise is large as the shoes gain acceptance as year-round fashionable items, not just as summer gear.
It's not just what the store sells, but the way it sells it -- essentially by selling the idea of a casual surfer-dude lifestyle that appeals to customers and therefore to franchisees. Along the walls of any Flip Flop Shop are brands such as Quiksilver (ZQK - Get Report) and its women's line Roxy, Reef, OluKai, O'Neill, Oakley, Vans and others representative of alternative apparel for sports such as surfing, skateboarding and snowboarding."The biggest piece is to make sure we got the right shop owners. It's very easy to find
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