This Day On The Street
Continue to site right-arrow
ADVERTISEMENT
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
TheStreet Open House

3 Things You Should Know About Small Business: June 21

Stocks in this article: AXPFBVPRT

NEW YORK ( TheStreet) -- What's happening in small business today?

1. Enter to win the "Big Break for Small Business" contest. Adding to its initiatives to help small businesses, American Express (AXP) OPEN has teamed up with Facebook (FB) to launch the second annual " Big Break for Small Business" contest, in which five small businesses will get $25,000 cash as well as advice and resources to implement social marketing strategies for their businesses.

All contestants will get educational and brand-building tools as well as a $50 ad credit on Facebook. American Express business card members and merchants who enter the contest will get $100 in Facebook advertising credits.

The winners will get advice from American Express OPEN and Facebook branding experts to learn how to use Facebook to build their brands and better market their products and services to customers as well as reach new customer segments.

Business owners can submit their applications at the American Express OPEN Facebook page.

2. Franchisors should listen to their franchisees. What do the McDonald's (MCD) Filet-O-Fish sandwich and Dairy Queen's Blizzard have in common? Both were created by franchisees.

David Hood, president of iFranchise Group, used these examples to make a larger point in a presentation last week at the International Franchise Expo: Franchisors would be wise to listen to their franchisees. Not only is there potential for some great ideas, but as the franchise grows, it's imperative to have franchisees' support. The presentation was written about in Entrepreneur.com.

The International Franchise Expo, sponsored by the International Franchise Association, was held for the first time this year in New York City. The IFA says the number of attendees (at more than 14,000) and exhibitors (more than 300) exceeded expectations.

"The change to New York reflects a shifting small-business landscape with an increasing awareness of franchising overall," IFA spokesman Matthew Haller says. "As the country slowly moves out of the recession, franchising is on the rise. You saw some of that optimism reflected over the course of the weekend at the IFE."

" We believe that is a result of some pent-up demand for franchising," he says. "We are forecasting growth across all sectors of franchising, from restaurants to hotels, commercial and residential services, to automotive and business and personal services, and this growth was reflected in the record number of exhibitors."

3. Tell your small-business story to customers.Telling the story of how your business came to be can be a good way to connect with customers on your "About Us" Web page, Facebook page and other marketing materials, according to a post on Micro Business Perspectives, a blog created by Vistaprint (VPRT) to share resources and advice on how to market and manage small or micro businesses.

Telling a great story can offer "tremendous value" by catching readers' attention and offering relatable information, the contributor writes.

If you're not a writer, simply start by being as clear and straightforward as possible but also using well-chosen details to bring your story to life. Not only will this will bring out the uniqueness of the business; Web visitors will feel more connected to you and more likely to use your products and services.

-- Written by Laurie Kulikowski in New York.

To contact Laurie Kulikowski, send an email to: Laurie.Kulikowski@thestreet.com.

To follow Laurie Kulikowski on Twitter, go to: http://twitter.com/#!/LKulikowski

>To submit a news tip, email: tips@thestreet.com.

RELATED STORIES:







Follow TheStreet on Twitter and become a fan on Facebook.

Disclosure: TheStreet's editorial policy prohibits staff editors, reporters and analysts from holding positions in any individual stocks.

Select the service that is right for you!

COMPARE ALL SERVICES
Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!
DOW 16,749.22 +71.32 0.43%
S&P 500 1,956.96 +6.14 0.31%
NASDAQ 4,463.6010 +10.8090 0.24%

Brokerage Partners

Rates from Bankrate.com

  • Mortgage
  • Credit Cards
  • Auto

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs