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Grandparents.com Provides Interim Company Update To Shareholders

NEW YORK, June 21, 2012 /PRNewswire/ --  Grandparents.com, Inc. (OTCBB: GPCM) (the "Company") today provided an "Interim Company Update" to its shareholders summarizing the Company's accomplishments since the Company acquired the Grandparents.com URL and website operations in February 2012.

The Company reported that its website now has approximately 725,000 members, representing a nearly 100% increase since the Company initiated a membership marketing program in mid-March.  The Company also announced that it believes it will be well ahead of its goal of attracting 1,000,000 members by the end of 2012, and that it expects it will achieve the one million-member mark by the end of August. In addition, the Company reports that visitor interaction with its social media endeavors on Facebook, Twitter and Pinterest has increased appreciably as a result of the increase in its membership.

The Company also reported that, in the past three months, it undertook the following initiatives:

  • The Company formed Grandparents Health Plans, LLC ("GHP") which will be operated as a joint venture with Denver Management Associates, Inc. GHP expects to offer health, accident and life insurance products in over 40 states in which GHP is now authorized to do business as an independent insurance agency. GHP expects to offer Medicare Supplement insurance, individual health, long term care, life, dental, vision and other health insurance products commencing in the fall of 2012, in association with several U.S. insurance companies with whom negotiations are presently in progress.

 

  • The Company welcomed several highly talented executives and advisors to its ranks including Ellen Breslau, former Executive Editor at Woman's Day, who serves as Senior Vice President and Editor-in-Chief; Deborah Burns, former Chief Innovation and Brands Officer at HFMUS, who serves as Director of Innovation and Brand Strategies; Joe Rutledge, former Chief Marketing Officer at Priceline.com, who serves as Chief Marketing Strategist; Laurie Meadoff, CEO of the Cancer Schmancer Foundation, as Director of Volunteer and Non-Profit Initiatives; and David Kikumoto, Chairman of Air Methods Corporation and a former CEO of Anthem Health and Blue Cross for a number of western states, as CEO of GHP. These executives and advisors bring a wealth of talent and experience from their major media and marketing relationships.

 

  • The Company entered into an agreement with Ashe Avenue, a website development company, to develop the Company's new website.  In addition, the Company entered into an agreement with theConspiracy, an App development company, to develop a mobile-based PhotoVideogram™ App, which will include photo sharing features similar to Facebook and Instagram as well as video sharing and interactive user communications.  The Company expects to launch its new website and PhotoVideogram™ App on Grandparents Day, September 9, 2012.

 

  • The Company entered into an arrangement with Dynamic Signal, a leading provider of Social CRM, Content Marketing and Consumer Engagement Solutions. Dynamic Signal's Social CRM platform will identify and rank fans, influencers and amplifiers for Grandparents.com across the social web including, but not limited to, Facebook, Twitter and the Blogosphere. Fans, influencers and amplifiers for Grandparents.com will be identified as "brand ambassadors" by Dynamic Signal's MarketMap and Leaderboard technology, which utilizes advanced algorithms to score and evaluate key metrics such as reach, frequency, engagement, sharing, quality, impact and earned media value.

 

 

  • In its "giving back" programs, the Company established the Grand Corps™, with the purpose of promoting educational, philanthropic and charitable causes sponsored by the Company. The Company also established the American Grandparents Association™ to focus on issues facing "grand families" (those in which grandparents raise their grandchildren) and create a national forum for grandparents rights for estranged grandparents, as well a national resource for grandparents raising grandchildren. 

About Grandparents.com 

At Grandparents.com, our goal is to connect and inspire today's families.  As The Ultimate Resource for Grandparents™, we seek to strengthen the ties between family members by promoting wellbeing for young and old, and by providing smart information and expert advice on what really matters to our members, from their families, health and money, to travel, leisure and retirement.  Our stories and videos celebrate the role of grandparents, and encourage them to tell their own stories, passing on a meaningful legacy to their children and grandchildren. As we approach the official Grandparent's Day launch of our new website and PhotoVideogram™ App and other initiatives, we will continue to unveil new and enriching experiences for our users.

Forward-Looking Statements

Various statements in this release, including those that express a belief, expectation or intention, may be considered "forward-looking statements" that involve risks and uncertainties that could cause actual results to differ materially from projected results. Accordingly, investors should not place undue reliance on forward-looking statements as a prediction of actual results. The forward-looking statements may include projections and estimates concerning the timing and success of specific projects and other initiatives.  Forward-looking statements may also include projections and estimates concerning our future operating results and financial condition. When we use the words "will," "believe," "intend," "expect," "may," "should," "anticipate," "could," "estimate," "plan," "predict," "project," or their negatives, or other similar expressions, the statements which include those words are usually forward-looking statements. When we describe strategy that involves risks or uncertainties, we are making forward-looking statements. The forward-looking statements in this press release speak only as of the date of this press release; we disclaim any obligation to update these statements. We have based these forward-looking statements on our current expectations and assumptions about future events. While our management considers these expectations and assumptions to be reasonable, they are inherently subject to significant business, economic, competitive, regulatory and other risks, contingencies and uncertainties, most of which are difficult to predict and many of which are beyond our control.

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