BEIJING, June 21, 2012 /PRNewswire/ -- Zinch China today announced a partnership with Sina Weibo (NASDAQ: SINA), the leading "Twitter-plus-Facebook-like" form of social media in China. Under the agreement, Zinch China, a Chegg company, will help undergraduate and graduate programs in the United States, Canada, United Kingdom, Australia and other major countries open and manage verified Sina Weibo accounts. Launched in August 2009, Sina's Weibo.com has more than 300 million users who generate over 120 million daily messages. Weibo.com is part of Sina, the largest web portal in China.
In the latest findings from its two-year program of original research into how Chinese students choose among overseas study options, Zinch China recently announced results from a survey of more than 1,100 Chinese students and parents, culled from the active community of more than 230,000 Chinese students and parents who use Zinch China's tools to learn about universities abroad.
Zinch China's research revealed that 80% of Chinese high school and college students use Weibo, while 42% use Weibo every day. By comparison, only 31% of American college-aged students use Twitter, with only 20% of those reporting daily use, according to the "Twitter Use 2012" study from The Pew Research Center's Internet & American Life Project.
Taking advantage of the Weibo platform's popularity, over 700 universities from Mainland China and Hong Kong have set up official accounts on Weibo.com within the past 6 months to help recruit Chinese students. Shanghai's Fu Dan University, which is equivalent to an American Ivy League school, is the most popular school on Weibo, followed by approximately 240,000 fans.At no charge, Zinch China will help foreign undergraduate and graduate programs complete the necessary Weibo.com application process, required by Sina in order to ensure the authenticity of the school's postings. Zinch China will also provide free training to schools that want to post messages on their own.
Select the service that is right for you!COMPARE ALL SERVICES
Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.
- $2.5+ million portfolio
- Large-cap and dividend focus
- Intraday trade alerts from Cramer
- Weekly roundups
Access the tool that DOMINATES the Russell 2000 and the S&P 500.
- Buy, hold, or sell recommendations for over 4,300 stocks
- Unlimited research reports on your favorite stocks
- A custom stock screener
- Upgrade/downgrade alerts
Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.
- Diversified model portfolio of dividend stocks
- Alerts when market news affect the portfolio
- Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.
- Real Money + Doug Kass Plus 15 more Wall Street Pros
- Intraday commentary & news
- Ultra-actionable trading ideas
Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.
- 100+ monthly options trading ideas
- Actionable options commentary & news
- Real-time trading community
- Options TV