BEIJING, June 21, 2012 /PRNewswire/ -- Zinch China today announced a partnership with Sina Weibo (NASDAQ: SINA), the leading "Twitter-plus-Facebook-like" form of social media in China. Under the agreement, Zinch China, a Chegg company, will help undergraduate and graduate programs in the United States, Canada, United Kingdom, Australia and other major countries open and manage verified Sina Weibo accounts. Launched in August 2009, Sina's Weibo.com has more than 300 million users who generate over 120 million daily messages. Weibo.com is part of Sina, the largest web portal in China.
In the latest findings from its two-year program of original research into how Chinese students choose among overseas study options, Zinch China recently announced results from a survey of more than 1,100 Chinese students and parents, culled from the active community of more than 230,000 Chinese students and parents who use Zinch China's tools to learn about universities abroad.
Zinch China's research revealed that 80% of Chinese high school and college students use Weibo, while 42% use Weibo every day. By comparison, only 31% of American college-aged students use Twitter, with only 20% of those reporting daily use, according to the "Twitter Use 2012" study from The Pew Research Center's Internet & American Life Project.
Taking advantage of the Weibo platform's popularity, over 700 universities from Mainland China and Hong Kong have set up official accounts on Weibo.com within the past 6 months to help recruit Chinese students. Shanghai's Fu Dan University, which is equivalent to an American Ivy League school, is the most popular school on Weibo, followed by approximately 240,000 fans.At no charge, Zinch China will help foreign undergraduate and graduate programs complete the necessary Weibo.com application process, required by Sina in order to ensure the authenticity of the school's postings. Zinch China will also provide free training to schools that want to post messages on their own.