Lastly, I would like to point out that remarks made during this conference call are based on time-sensitive information that is accurate only as of today's date, June 20, 2012. The archive replay of this conference call webcast will be available through June 27, 2012. This call is the property of Sonic Corp. Any distribution, transmission, broadcast or rebroadcast of this call in any form without the expressed written consent of the company is prohibited.
Finally, we have scheduled this call, which includes the Q&A portion to last one hour. If we have not gotten to your question within that hour time slot, please contact me at (405) 225-4846 and we'll make the appropriate arrangements to answer your questions.
With that out of the way, I'll turn the call over to Cliff Hudson, the company's Chairman and Chief Executive Officer.
J. Clifford HudsonThank you, Claudia, and good afternoon to all of you on the phone. We appreciate your engagement with us today and appreciate your interest in our third quarter results and the current business performance. As you saw from the earnings release we put out earlier today, our system wide same-store sales for the quarter increased 2.8%. I would add a little color commentary to that number, we're particularly pleased with it given that our third quarter results this quarter ended May are lapping over a very strong prior year period when we introduced very successfully, the 6" All Beef Hot Dogs to our menu March and April of 2011. It's also the second consecutive quarter we saw the same-store sales growth following the 3.5% increase we reported in the second quarter, and of course, positive same-store sales fiscal year-to-date as well. Our view is that these results reflect improvements in a number of things in our business: The food quality that we offer our customers, the service that we offer, each of these having been implemented over the last 2 to 3 years, as well as our customers’ corresponding improvement in their perception of our food, our service and the value that we offer, a very quantitative feedback that we've had from our customers over time. And this has been complemented more recently with the layered day-part promotional strategy, and I believe we're seeing a more effective creative format in our television advertising as well. So these elements now remain in place as we go forward and give us confidence that we can sustain positive same-store sales as we move forward.