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The Fitting Room Of The Future Comes To CBL Malls

CBL & Associates Properties, Inc. (NYSE: CBL), today announced the launch of Me-Ality™ — a size-matching station for mall shoppers — at nine CBL malls across the United States.

Me-Ality™ — Measured Reality — size-matching stations offer a revolutionary new technology that enables shoppers to find their best fit, with its free, fully-clothed, 10-second body scan. The free Me-Ality™ scan identifies the fit, style, design and cut that best match an individual’s measurements. The process, which takes just 10 minutes to produce a personalized shopping guide of denim and pants, recommends the best sizes to buy and where to purchase the items at the mall.

“CBL is pleased to launch the Me-Ality™ concept within our portfolio,” said Jim Ward, senior director of brand development for CBL. “We think our shoppers will enjoy the service and find it a very useful tool to shop for clothes with ease.”

“We are so excited to give shoppers the opportunity to preview the fitting room of the future at several CBL malls,” said Tanya Shaw, president and CEO of Me-Ality™. “Right now we are in the preview phase of our launch, which means we’re able to match people with a range of denim and pants styles. We’ll be expanding to cover all clothing in the very near future.”

Me-Ality™ size-matching stations are expanding across the country this year with additional locations.

About Me-Ality™

Me-Ality™ is a revolutionary new technology which enables consumers to find their best fit, with its free, fully-clothed, 10-second body scan. In just minutes, shoppers receive a personalized shopping guide recommending styles that fit them best, what size to buy and where to purchase the items. Me-Ality™ is owned by Unique Solutions Design Ltd., a leader in revolutionizing personalized shopping since 1994. For more information about our technology and services, visit www.me-ality.com.

About CBL & Associates Properties, Inc.

CBL is one of the largest and most active owners and developers of malls and shopping centers in the United States. CBL owns, holds interests in or manages 160 properties, including 89 regional malls/open-air centers. The properties are located in 27 states and total 86.7 million square feet including 3.6 million square feet of non-owned shopping centers managed for third parties. Headquartered in Chattanooga, TN, CBL has regional offices in Boston (Waltham), MA, Dallas (Irving), Texas, and St. Louis, MO. Additional information can be found at cblproperties.com.

Copyright Business Wire 2010

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