This Day On The Street
Continue to site
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

Apple: A Heavenly Stock, but a Devil of a Company

NEW YORK ( TheStreet) -- I took a severe beating by readers last week for having described technology giant Apple (AAPL - Get Report) as a company that is shrewd and offers no apologies. What these readers failed to realize is that it was said with a great deal of respect and admiration.

Name me a company that is neither shrewd nor unapologetic and I will show you either its bankruptcy papers or those that are pending. The fact of the matter is, Apple remembers being taken out to the woodshed several times by several of its rivals, including Microsoft (MSFT - Get Report), during some of the companies darkest periods.

However, this time the company is reveling in the moment as it offers merciless punishment of its own to the likes of Research in Motion (RIMM), Hewlett-Packard (HPQ) and even its new chief rival, Google (GOOG - Get Report), if it gets in its way.

The fact of the matter is, when it comes to business competition, there is no "right way to win." Although Apple often projects a somewhat angelic image, it knows that it has to have venom in its veins in order to withstand the onslaught from rivals who want nothing more than to put it out of business. It operates in a cut-throat environment.

Apple understands that the only guarantee on Wall Street for market leaders is that they don't remain market leaders forever -- only the length of reign varies. Both Research in Motion and Microsoft are prime examples.

However, Apple continues to show that it is far from ready to give up the driver's seat on innovation in exchange for its market leader position. The company continues to push in its endeavor to provide consumers what they haven't realized that they need.

In the process, it either creates new markets or, like a Roman army, it collapses those that previously existed -- currently by having its sights set on the dashboard. This area is now dominated by Sirius XM (SIRI), Pandora (P) and whatever "standard control feature" provided by the car manufacturer helps you manage your air conditioning. However, Apple along with its Siri voice control technology plans to take this a step further.
1 of 2

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Real Money

More than 30 investing pros with skin in the game give you actionable insight and investment ideas.

Product Features:
  • Access to Jim Cramer's daily blog
  • Intraday commentary and news
  • Real-time trading forums
Only $49.95
14-Days Free
14-Days Free
AAPL $94.98 -0.21%
GOOG $692.36 0.00%
MSFT $49.78 0.00%
FB $116.77 -0.56%
TSLA $230.00 -1.00%


Chart of I:DJI
DOW 17,750.91 -140.25 -0.78%
S&P 500 2,063.37 -18.06 -0.87%
NASDAQ 4,763.2240 -54.37 -1.13%

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs