NEW YORK ( TheStreet) -- I took a severe beating by readers last week for having described technology giant Apple (AAPL - Get Report) as a company that is shrewd and offers no apologies. What these readers failed to realize is that it was said with a great deal of respect and admiration.Name me a company that is neither shrewd nor unapologetic and I will show you either its bankruptcy papers or those that are pending. The fact of the matter is, Apple remembers being taken out to the woodshed several times by several of its rivals, including Microsoft (MSFT - Get Report), during some of the companies darkest periods.
Apple: A Heavenly Stock, but a Devil of a Company
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