NEW YORK ( TheStreet) -- I took a severe beating by readers last week for having described technology giant Apple (AAPL - Get Report) as a company that is shrewd and offers no apologies. What these readers failed to realize is that it was said with a great deal of respect and admiration.Name me a company that is neither shrewd nor unapologetic and I will show you either its bankruptcy papers or those that are pending. The fact of the matter is, Apple remembers being taken out to the woodshed several times by several of its rivals, including Microsoft (MSFT - Get Report), during some of the companies darkest periods.
Apple: A Heavenly Stock, but a Devil of a Company
Check Out Our Best Services for Investors
- $2.5+ million portfolio
- Large-cap and dividend focus
- Intraday trade alerts from Cramer
Access the tool that DOMINATES the Russell 2000 and the S&P 500.
- Buy, hold, or sell recommendations for over 4,300 stocks
- Unlimited research reports on your favorite stocks
- A custom stock screener
- Model portfolio
- Stocks trading below $10
- Intraday trade alerts
Every recommendation goes through 3 layers of intense scrutinyquantitative, fundamental and technical analysisto maximize profit potential and minimize risk.
More than 30 investing pros with skin in the game give you actionable insight and investment ideas.