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Philip Morris International: KPMG Study Shows Illicit Cigarettes In EU Reach Highest Recorded Level In 2011, Fifth Consecutive Yearly Increase

For more information on PMI's activities to combat the illicit trade in tobacco products, visit: www.pmi.com/illicittrade

Philip Morris International Inc.

Philip Morris International Inc. (PMI) is the leading international tobacco company, with seven of the world’s top 15 brands, including Marlboro, the number one cigarette brand worldwide. PMI’s products are sold in approximately 180 countries. In 2011, the company held an estimated 16.0% share of the total international cigarette market outside of the U.S., or 28.1% excluding the People’s Republic of China and the U.S. For more information, see www.pmi.com.

KPMG Study on the illicit cigarette consumption in the EU

KPMG has conducted this study every year since 2006, as part of the landmark cooperation agreement between PMI, the European Commission and the EU member states. The results of these studies have been shared with the member states and the European Anti-Fraud Office (OLAF).



Copyright Business Wire 2010
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