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Scripps Networks Interactive Inc (SNI): Today's Featured Media Loser

Scripps Networks Interactive (SNI) pushed the Media industry lower today making it today's featured Media loser. The industry as a whole closed the day up 1.3%. By the end of trading, Scripps Networks Interactive fell 32 cents (-0.6%) to $56.72 on average volume. Throughout the day, 1.1 million shares of Scripps Networks Interactive exchanged hands as compared to its average daily volume of 1.1 million shares. The stock ranged in price between $56.44-$57.39 after having opened the day at $57.26 as compared to the previous trading day's close of $57.04. Other company's within the Media industry that declined today were: Seven Arts Entertainment (SAPX), down 6.1%, Inuvo (INUV), down 4.6%, Lee (LEE), down 4.4%, and Envoy Capital Group (ECGI), down 4%.

Scripps Networks Interactive, Inc. operates as a lifestyle content company in the United States and internationally. It engages in the operation of television networks, including Home and Garden Television, Food Network, Travel Channel, DIY Network, Cooking Channel, and Great American Country. Scripps Networks Interactive has a market cap of $6.66 billion and is part of the services sector. The company has a P/E ratio of 18.9, below the average media industry P/E ratio of 21.5 and above the S&P 500 P/E ratio of 17.7. Shares are up 33.5% year to date as of the close of trading on Monday. Currently there are seven analysts that rate Scripps Networks Interactive a buy, no analysts rate it a sell, and 11 rate it a hold.

TheStreet Ratings rates Scripps Networks Interactive as a buy. The company's strengths can be seen in multiple areas, such as its solid stock price performance, impressive record of earnings per share growth, increase in net income, revenue growth and notable return on equity. We feel these strengths outweigh the fact that the company is trading at a premium valuation based on our review of its current price compared to such things as earnings and book value.

On the positive front, Outdoors Channel Holdings (OUTD), up 6.4%, Focus Media (FMCN), up 6.2%, NTN Buzztime (NTN), up 6.2%, and Charm Communications (CHRM), up 6%, were all gainers within the media industry with CBS Corporation (CBS) being today's featured media industry winner.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the media industry could consider PowerShares Dynamic Media (PBS) while those bearish on the media industry could consider ProShares Ultra Sht Consumer Services (SCC).

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