This Day On The Street
Continue to site
ADVERTISEMENT
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

3 Things You Should Know About Small Business: June 19

NEW YORK ( TheStreet) -- What's happening in small business today?

1. How can you make Facebook ads effective for your business? Facebook (FB - Get Report) advertising can be intimidating for businesses new to social media, with the biggest unknown being how to get measurable results. Like any advertising program, it comes down to having a well-thought-out strategy in terms of page "likes" and user engagement with the company's page, according to Entrepreneur.

Try using your business page's status update as an ad to boost engagement and showcase services, the article says. Fan engagement is "critical" to the success of your Facebook strategy. "If people aren't clicking, liking and commenting, you won't see results," Entrepreneur says.

To attract more fans to your page, consider using so-called engagement ads, which, when clicked on, keep users inside Facebook instead of taking them to an external site, the article says.

2. Is your business protected from risk? Making sure your business -- whether large or small -- is prepared for risk requires frameworks and processes to be put in place as soon as possible. Whether the company is two years old or 20, it is never too soon, Huffington Post says.

The most commonly defined categories of risk are market, credit, operational and reputational risk, the article says. For a small-business owner, managing all these could be costly and time consuming. The contributor suggests adopting an "enterprise risk management method" instead of approaching each issue separately.

"Enterprise risk management is a strategic, top-down and holistic approach to risk management which incorporates market, credit, operational and reputational risk. Enterprise risk management can help you to define and align your risk appetite with strategy, and with the way you operate your business," the HuffPo article says.

3. Mooyah lays out aggressive growth plans. The market appeal for fast-casual restaurants catering to the "better burger" category still has a lot of room to grow, according to burger chain Mooyah Burgers, Fries & Shakes. The 30-unit franchise concept plans to open 20 additional units this year, according to QSR Magazine.

"Fast-casual burgers -- often people call it the better-burger segment--represents only about 3% of sales in the burger category overall, so we've got a long road ahead to seize the opportunity and gain market share," Mooyah's president, Alan Hixon, tells QSR. "The demand for the segment is just at its beginning stages, even with the number of similar competitors out there. We envision this concept as working anywhere, coast to coast."

-- Written by Laurie Kulikowski in New York.

To contact Laurie Kulikowski, send an email to: Laurie.Kulikowski@thestreet.com.

To follow Laurie Kulikowski on Twitter, go to: http://twitter.com/#!/LKulikowski

>To submit a news tip, email: tips@thestreet.com.

RELATED STORIES:



Follow TheStreet on Twitter and become a fan on Facebook.
Disclosure: TheStreet's editorial policy prohibits staff editors, reporters and analysts from holding positions in any individual stocks.

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Options Profits

Our options trading pros provide over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • Actionable options commentary and news
  • Real-time trading community
SYM TRADE IT LAST %CHG
FB $91.01 0.00%
AAPL $113.29 0.00%
GOOG $630.38 0.00%
TSLA $248.48 0.00%
YHOO $33.14 0.00%

Markets

Chart of I:DJI
DOW 16,643.01 -11.76 -0.07%
S&P 500 1,988.87 +1.21 0.06%
NASDAQ 4,828.3250 +15.6170 0.32%

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs