Mobile usage is on the rise and Autobytel Inc. (Nasdaq: ABTL), the company dedicated to helping dealers and car buyers connect online, is meeting the need by launching a dedicated mobile version of its popular website. According to the Cisco® Visual Networking Index (VNI) Global Mobile Data Traffic Forecast Update, global mobile data traffic grew more than double in 2011 as it has done for four consecutive years. Autobytel’s unique mobile experience will be sponsored exclusively by Subaru of America during the first phase of a multi-phase launch.
A recent Mobile Commerce Study by Adobe noted that for a wide range of mobile shopping activities such as researching products and comparing prices, the majority of respondents favored using browsers versus downloadable mobile apps. Two-thirds of the respondents say they preferred browsers to apps for accessing product and other shopping content. The importance of customized browser access was further echoed at this year’s IAB Annual Leadership Meeting, where it was stated that 61% of customers who visit a mobile unfriendly site are likely to go to a competitor’s site.
Accordingly, Autobytel’s mobile website was developed from the ground up with today’s ever evolving mobile consumer in mind. Autobytel mobile boasts a clean look, is easy to navigate and includes many of the popular features on Autobytel’s full website built specifically for the mobile environment. The site features everything car shoppers need to research, find and purchase a vehicle. A customized dealer directory allows consumers to find local dealers from a comprehensive list of all U.S. franchise dealers and display them via a convenient map viewing tool. Additional key features include new and used vehicle research through exclusive Autobytel vehicle reviews and automotive industry news. The site also includes customized shopping tools such as a used car finder, car calculators and the ability to determine used car values along with the capability to submit purchase requests directly to dealers.
After reviewing the comprehensive mobile site during development, Subaru of America approached Autobytel to become a sponsor. “Understanding the importance of mobile, Subaru made the decision to strategically partner with Autobytel to target consumers while they are in the decision making process via their mobile devices,” said Rob Font, Manager, National Digital Communications of Subaru. “Naturally, we reached out to Autobytel as an internet leader to investigate their plans for mobile. We were delighted to find out they were developing a mobile site and saw a natural fit that complements our ongoing mobile strategy.”