This Day On The Street
Continue to site
ADVERTISEMENT
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

Autobytel Launches New Mobile Website

Mobile usage is on the rise and Autobytel Inc. (Nasdaq: ABTL), the company dedicated to helping dealers and car buyers connect online, is meeting the need by launching a dedicated mobile version of its popular website. According to the Cisco® Visual Networking Index (VNI) Global Mobile Data Traffic Forecast Update, global mobile data traffic grew more than double in 2011 as it has done for four consecutive years. Autobytel’s unique mobile experience will be sponsored exclusively by Subaru of America during the first phase of a multi-phase launch.

A recent Mobile Commerce Study by Adobe noted that for a wide range of mobile shopping activities such as researching products and comparing prices, the majority of respondents favored using browsers versus downloadable mobile apps. Two-thirds of the respondents say they preferred browsers to apps for accessing product and other shopping content. The importance of customized browser access was further echoed at this year’s IAB Annual Leadership Meeting, where it was stated that 61% of customers who visit a mobile unfriendly site are likely to go to a competitor’s site.

Accordingly, Autobytel’s mobile website was developed from the ground up with today’s ever evolving mobile consumer in mind. Autobytel mobile boasts a clean look, is easy to navigate and includes many of the popular features on Autobytel’s full website built specifically for the mobile environment. The site features everything car shoppers need to research, find and purchase a vehicle. A customized dealer directory allows consumers to find local dealers from a comprehensive list of all U.S. franchise dealers and display them via a convenient map viewing tool. Additional key features include new and used vehicle research through exclusive Autobytel vehicle reviews and automotive industry news. The site also includes customized shopping tools such as a used car finder, car calculators and the ability to determine used car values along with the capability to submit purchase requests directly to dealers.

After reviewing the comprehensive mobile site during development, Subaru of America approached Autobytel to become a sponsor. “Understanding the importance of mobile, Subaru made the decision to strategically partner with Autobytel to target consumers while they are in the decision making process via their mobile devices,” said Rob Font, Manager, National Digital Communications of Subaru. “Naturally, we reached out to Autobytel as an internet leader to investigate their plans for mobile. We were delighted to find out they were developing a mobile site and saw a natural fit that complements our ongoing mobile strategy.”

1 of 2

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Options Profits

Our options trading pros provide over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • Actionable options commentary and news
  • Real-time trading community
SYM TRADE IT LAST %CHG

Markets

Chart of I:DJI
DOW 17,689.86 -56.12 -0.32%
S&P 500 2,103.84 -4.79 -0.23%
NASDAQ 5,128.2810 -0.5040 -0.01%

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs