This Day On The Street
Continue to site right-arrow
ADVERTISEMENT
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
Cramer's Action Alerts PLUS - See his portfolio and get alerts BEFORE every trade. Learn more NOW!

5 Things Microsoft Can Do to Hurt Apple, Android

When you fire up your Windows machine, it needs to automatically introduce you to the ease and efficacy of integrating with other Windows devices. It needs to make you want to integrate and feel like you're missing out on cutting edge, but easy-to-use, unintimidating technology.

It's one thing to talk the game of going cross-platform with SmartGlass and Surface, but Microsoft needs to drive that point home the second you boot up any Windows device.

Smart Marketing

I take for granted a major advertising push from Microsoft this fall. I expect Windows 8, Xbox SmartGlass and Surface to be all over football telecasts, social media, primetime television and maybe even the Olympics this summer. However, Microsoft needs to make a smart push.

It cannot beat Apple in mobile by taking away Apple's current customer base. On the strength of Apple's products and the connection it has with its market alone, Microsoft has little chance. And, practically speaking, you have the issue of wireless contracts to deal with. If I am locked into a two-year deal on an iPhone or Android smartphone, I am not bailing no matter how good Windows 8 smartphones look.

To take market share, Microsoft needs to aggressively target its phones and tablets to two consumer groups -- current PC users who will likely always be PC users and the massive segment of the world population that has not yet made the dumbphone-to-smartphone transition. And, of course, it needs to use Office and the other unique features of Surface to tap the enterprise market.

Aggressively go after these folks; forget about the early adopters. Microsoft does not need Windows 8 to look cool to Apple fans and Android geeks. It needs to drive the next wave of mobile adoption before Apple and Android do by default.

Microsoft has positioned itself perfectly to pass Apple and Google in mobile, however, it's not enough to introduce new products and services and make "major" announcements. Microsoft must follow through this time.

This article is commentary by an independent contributor, separate from TheStreet's regular news coverage.

At the time of publication, the author was long MSFT, NOK and P.
3 of 3

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Try it NOW
Only $9.95
Try it NOW
14-Days Free
Try it NOW

Check Out Our Best Services for Investors

Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Options Profits

Our options trading pros provide over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • Actionable options commentary and news
  • Real-time trading community
Try it NOW
Try it NOW
Try it NOW
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!
SYM TRADE IT LAST %CHG
AAPL $128.54 0.00%
GOOG $573.37 0.00%
MSFT $43.06 0.00%
FB $80.90 0.00%
TSLA $202.44 0.00%

Markets

DOW 18,096.90 -106.47 -0.58%
S&P 500 2,098.53 -9.25 -0.44%
NASDAQ 4,967.1410 -12.76 -0.26%

Partners Compare Online Brokers

Free Reports

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs