This Day On The Street
Continue to site right-arrow
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
Cramer's Action Alerts PLUS - See his portfolio and get alerts BEFORE every trade. Learn more NOW!

5 Things Microsoft Can Do to Hurt Apple, Android

NEW YORK ( TheStreet) -- Microsoft (MSFT - Get Report) looks as if it's out to redeem itself.

The new Surface tablet could put the hurt on Apple (AAPL - Get Report) and Google (GOOG). That's not hyperbole.

If Microsoft properly attacks heading into the holiday season, it sets itself up to change the game throughout 2013 and beyond. It needs to work aggressively to get the following things right.

Do Not Provide Office for iPad

Apparently Microsoft has an Office suite ready to roll out for iPad, but it just cannot figure out when to make it available. I hope the hesitation has nothing to do with timing and more to do with a reassessment of the plan in the first place.

I don't get it. You're set to finally make a formidable challenge in mobile and you want to provide the one thing that differentiates you from Apple and the rest of the competition to the competition. This defies logic.

Microsoft bills the Surface as a tablet you can actually do work on. It differentiates itself from iPad and most tablets running Android with its unique design, futuristic keyboard and, maybe most importantly, Office.

Endpoint: opening up Office to iOS might have flown in the PC era, but mobile is an entirely different ballgame. Microsoft plays the role of underdog now.

Improve Voice Recognition or Ditch It and Get Better Apps

I have a Nokia (NOK) Lumia Windows Phone. It's an impressive device. Microsoft needs to get two incredibly crucial things right with Lumia and any other smartphone that runs Windows before the marketing onslaught we should all expect come the holidays.

First, Microsoft uses TellMe voice recognition on the Lumia. While the notion of a "personal assistant" like Siri is a bit overblown, we're being told it's the future. Maybe it is. In any event, Microsoft needs to make major improvements to TellMe or just get rid of it. It's not going to make or break the company's mobile plans.

I am embarrassed to admit this, but the other day, after accidentally discovering the TellMe feature on my Lumia, I activated it and upon its command, I made a fart noise. TellMe thought for a second and responded by producing a Bing search for the word "gay." I made the same sophomoric sound effect for TellMe several more times. It either told me it did not understand or it produced Bing searches for "dinner," "booty" and other random words. This is unacceptable.

1 of 3

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Try it NOW
Only $9.95
Try it NOW
14-Days Free
Try it NOW

Check Out Our Best Services for Investors

Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Options Profits

Our options trading pros provide over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • Actionable options commentary and news
  • Real-time trading community
Try it NOW
Try it NOW
Try it NOW
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!
AAPL $129.09 0.49%
GOOG $571.34 2.32%
MSFT $43.88 0.07%
FB $79.75 0.99%
TSLA $197.32 -2.96%


DOW 18,288.63 +155.93 0.86%
S&P 500 2,117.39 +12.89 0.61%
NASDAQ 5,008.0960 +44.5690 0.90%

Partners Compare Online Brokers

Free Reports

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs