J.Crew Unveils Hello, World! An Online Feature To Engage International Audiences
NEW YORK, June 18, 2012 /PRNewswire/ -- Following J.Crew's global launch to over 100 countries, the iconic American brand unveils an online experience to further engage with international customers. The US retailer enlisted award-winning fashion photographers and bloggers, Garance Dore and Scott Schuman, to travel the globe - from Madrid to Hong Kong, Berlin to Tokyo and Milan to London - capturing J.Crew's quality and design through 10 international tastemakers and how they wear J.Crew making each item distinctly their own. The web feature, "Hello, World!" is photographed, filmed and narrated by Schuman and Dore.
"Scott and Garance have had an incredible impact on style and fashion inspiring people everywhere. We couldn't think of better storytellers to capture the way the world is wearing J.Crew." – Jenna Lyons, President & Creative Director.
The first of the two-part feature will launch exclusively at www.jcrew.com/HelloWorld on June 15th and include: Hilary Tsui , style blogger and owner of the well-known Hong Kong boutique, Liger; TK Mak, founder of Hong Kong-based trendsetting pop culture magazine, Milk; photographer and fashion blogger, Berta Bernad of Madrid; Berlin's Sven Schumann , founder of online interview magazine, The Talks; and Popeye Magazine's Editor-in-Chief, Takahiro Kinoshita of Tokyo. Beginning in July, the second installment will unveil the photo diaries and video portraits of 5 additional stylish influencers from Paris, Milan, London and Sydney.The feature will also include an invitation for customers outside of North America to become J.Crew Insiders . Insiders will receive various VIP member benefits including complimentary expedited shipping through the end of the year, priority access to J.Crew's team of International personal shoppers as well as duty free shopping through August 31st. To learn more and achieve Insider status, simply provide your email at www.jcrew.com/HelloWorld. About J.Crew Since 1983, J.Crew has established itself as a retail pioneer with its catalog, which has become an official style guide for many, and the introduction of innovative and successful retail concepts both on and offline. J.Crew has gained international attention through its dedication to quality, timeless design and world-class customer service. From its partnerships with the finest European mills and fabric houses to its renowned Italian cashmere and impeccably tailored Ludlow suiting, the company has built a loyal following all over the world. The next phase in the company's expansion plans will include opening specialty stores in select markets in Europe and Asia over the next several years. J.Crew Group, Inc. is an internationally recognized multichannel retailer of women's, men's and children's apparel, shoes and accessories. As of June 7, 2012, the company operates 277 retail stores: including 227 J.Crew stores, 8 crewcuts stores and 3 J.Crew stores in Canada, 39 Madewell stores, the J. Crew catalog business and jcrew.com as well as 96 Factory outlet stores. For more information, see www.jcrew.com. SOURCE J.Crew
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