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Zynga Q&A: Gambling, Facebook, Sinking Share Price (Update 1)

Ciaccia: Let's talk about the share price. Shares were hit on a Cowen report that said mobile usage was down and mobile usage is not as profitable for Zynga as Web platforms are. What's your response to that?

Gupta: We are absolutely focused on mobile. What I would tell you is mobile monetization varies by game and by genre, and we see some games where mobile monetization is comparable to Web monetization. We think mobile is an important part of Zynga's growth and we want to be where the players want to be. We want to give them the availability, the accessibility they need for social games. We think mobile's important and we're focused on monetization in mobile. Not just ad-supported, but user paid as well.

Ciaccia: Have you seen any negative feedback from users on the paid apps, versus the ad-supported ones?

Gupta: We have not. We have seen strong mobile growth across all of our games. Many of our games are available on a free or a paid version, and there's the user paid in games as well.

Ciaccia: Why would I pay for the app when I can get it for free and it's supported by ads?

Gupta: I think some people do it for the convenience of not having ads in the game experience. In some cases, we give small incentives, maybe some sort of power-ups or some coins and things like that in the paid version.

Ciaccia: Do you feel like the fallout that we've seen from Facebook's IPO has negatively affected social media stocks in general? Do you think that this is something that will blow over in the next few weeks? Or do you think this is something that investors are saying, 'Perhaps the business model's really aren't all that they are cracked up to be?'

Gupta: So I can't comment specifically on Facebook and where they're trading. What I would say for us is we're focused on delivering long-term shareholder value. We think the best way for us to do that is to execute against our mission of building games. One of the best ways to do that is building and developing the most fun and accessible social games. We as a company, think that's the best way to focus our efforts.
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