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NEW YORK (
TheStreet) -- Technology has shaped the way we live in nearly every facet of life. One aspect that's poised to have the most impact, though, is the digital wallet.
Consumers are transitioning from paying with credit cards and cash to using whatever is easiest and most convenient for them, potentially saving a few dollars or earning rewards in the process. Companies like
Square, and potentially
Apple(AAPL - Get Report), are changing the way we pay for everyday goods and services.
Mobile payments are destined to be a key component of the evolving "digital wallet," and investors need to be aware of this emerging market. Battle lines in the war for market share are already being drawn.
PayPal's vision for the digital wallet
According to data from
Ernst & Young, mobile payments are expected to be big business, with the market reaching a massive $245 billion by 2014. The shift is coming rapidly, as payment methods are moving away from credit cards, debit cards and cash to smartphones, tablets and other mobile devices.
What isn't clear yet is what this market will look like, Sterne Agee analyst Greg Smith wrote in a recent research note. "We found contrasting views as to how the mobile payments landscape will evolve, and in particular, whether NFC [Near Field Communication] or cloud-based wallets will ultimately dominate," he explained. Smith did note that NFC will eventually increase rapidly in numbers, as will cloud-based mobile payments, and perhaps that's why PayPal is taking an agnostic view towards its approach and keeping it in the cloud.
NFC, a swiping technology that is used for mobile payments, has attracted plenty of
attention recently. There were rumors, for example, that NFC would form part of Apple's iPhone announcement last year, although this did not materialize.
Even though non-traditional payments companies are entering the space, firms like
Visa(V - Get Report), and
MasterCard(MA - Get Report) are not going to go down without a fight, perhaps part of the reason why Visa made an
investment in mobile payment specialist
Square last year.
Channing Smith, portfolio manager of
The Capital Advisors Growth Fund(CIAOX) believes that Visa's infrastructure is not going to be dismantled or displaced by others, and that companies such as Apple and
Google(GOOG - Get Report) will "increasingly rely on Visa and MasterCard's infrastructure as the mobile payments trend transitions to mass adoption." Smith is long both Visa and Apple.