National Planning Corporation (NPC ®), an independent broker-dealer serving independent financial representatives nationwide, today announced the official launch of the company’s Facebook and LinkedIn pages to the public. The social media platforms will provide NPC with a forum to interact with the company’s existing representatives, as well as engage with prospective representatives on a more personal level. The public pages are intended to complement NPC’s open culture, as well as the firm’s featured benefits and services.
“Since opening our doors in 1998, NPC has set the standard in broker-dealer technology, providing our home office associates, representatives and their clients with the top-level, compliant solutions that they need to be successful,” said NPC President & CEO Lynn R. Niedermeier. “The launch of NPC’s social media presence will offer access to a vibrant online community, allowing us to form closer relationships with both existing and prospective representatives, and expand our reach across the industry.”
NPC’s announcement comes less than a year after National Planning Holdings, Inc. ® (NPH ®), one of the nation's largest independent broker-dealer networks and NPC’s holding company, announced that it would allow its more than 3,600 representatives to leverage the interactive social networks of LinkedIn, Facebook and Twitter to communicate with clients and establish innovative business development programs. NPH currently utilizes Erado, a social media archiving system, to ensure that representatives are able to adhere to industry standards regarding communications and regulatory compliance. NPC will work with Erado to monitor, track and archive the social media activity in its new pages for compliance purposes.
“Clearly, social media has reached a critical mass and is becoming an increasingly important communication tool for financial advisers,” said Jim Livingston, president and chief executive officer of NPH. “However, managing the compliance implications of social media activity has been a challenge, and our relationship with Erado helps us address these issues head-on. NPH has a history of technology innovation and remains committed to helping our representatives utilize the latest resources available to build their businesses.”