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SONIC® Announces Official Sun Sponsorship And Celebrates With Summer Campaign And Summertime Products

OKLAHOMA CITY, June 18, 2012 /PRNewswire/ -- SONIC® is no longer simply America's Drive-In®. In an unprecedented move by an earthly institution, the nation's largest chain of drive-in restaurants has designated itself the official sponsor of the sun. The new sponsorship was a no-brainer partnership according to SONIC's Chief Marketing Officer James O'Reilly.

"When we looked at summer sponsorship opportunities for the SONIC brand, the sun quickly emerged as the ideal fit because of its unrivaled reach and exposure and SONIC's long-standing association with the sun and summer. We believe summer tastes better at SONIC," said O'Reilly.

To celebrate and capitalize on the freshly-inked sponsorship, SONIC has announced a bevy of summer promotions and other exciting news:

SONIC Summer Solstice Wednesday, June 20, is the longest day of the year in the northern hemisphere. SONIC invites customers to celebrate the sun's big moment with half-price Real Ice Cream shakes all day at all SONIC drive-ins on June 20, representing an unprecedented promotion by SONIC of its Real Ice Cream shakes all across America.

The Consumer Queen will host a Twitter party from 7-8 p.m. Central Time, on Tuesday, June 19, to rally fans of the summer and sun around SONIC's Summer Solstice promotion. Fans can register for the party by visiting here. Registered attendees are eligible for a range of prizes including SONIC gift cards and SONIC summer gear.

New Limited Time OffersBeginning in July for a limited time only, the SONIC menu will feature a trio of new items custom-made for the summer season:
  • Wholly Guacamole® Dog – A grilled premium beef hot dog topped with Wholly Guacamole-brand guacamole, pepper jack cheese, tomatoes, jalapenos and onions and finished with zesty cheese sauce in a warm, poppy seed bun.
  • Chili Cheese Fritos® Coney – A grilled premium all-beef hot dog topped with warm chili, chili cheese Fritos corn chips, shredded cheddar cheese, onions and mustard in a warm bun.
  • Island Breeze Slush – An icy, tropical blend of pina colada slush and real fruit. Available in your choice of strawberry or pineapple.

The July launch coincides with National Hot Dog month, a fitting debut for the new premium beef hot dog varieties and homage to the American culinary classic.

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