Train Like An Olympic Athlete With Powerade

Powerade, the Official Sports Drink of the London 2012 Olympic Games, is offering athletes from around the world the unique opportunity to train with professional athletes and coaches at the Powerade Sports Academy during London 2012.

As part of the Powerade “Power Through” campaign for London 2012, amateur athletes who live and breathe sports every day will win the chance to attend the week long Academy. There, specialist coaches and athletes including Olympic Athlete and former World Champion Mechelle Lewis Freeman (US), NBA basketball star John Amaechi (GB) and Great Britain’s head Olympic swimming coach Ben Titley (GB) will tailor sessions to strengthen and condition participants to become better all-round athletes.

The Powerade Sports Academy will focus on teaching skills in five different Olympic sports – athletics, swimming, football, cycling and basketball – and will include a program of inspirational lectures and tips on training and hydration, as well as meals designed specifically for the Academy by leading nutritionist Beatriz Boullosa.

John Amaechi comments, “The Powerade Sports Academy is designed to give people who are passionate about sport a taste of life as a world class athlete. Coaches step in at that moment when athletes hit the wall and think they can’t go on. You could say that Powerade provides a similar type of motivation - helping to push athletes from breaking point to breaking through. I’m looking forward to meeting the participants and coaching them to be the best they can be at the Academy this summer.”

“Power Through Campaign”

The Powerade Sports Academy is part of the global Powerade “Power Through” campaign for London 2012. “Power Through” was inspired by sports coaches, the driving force behind sporting talent all over the world. Without coaches, talent wouldn’t be spotted and developed, and athletes wouldn’t be challenged. The “Power Through” integrated marketing campaign will reach more than 35 markets with an inspirational story that is spread through TV, out-of-home and print ads, digital experiences and in-store merchandising.

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