Heartland Payment Systems Adds Three Senior Executive Positions To Drive Company’s Future Growth

Heartland Payment Systems ^® (NYSE: HPY), one of the nation’s largest payments processors, today announced that it has enhanced its executive leadership team with three new positions designed to further develop Heartland’s portfolio and services within key industries and extend the company’s strong growth track record.

The executive leadership enhancements include Robert H.B. Baldwin, Jr., previously president of the company, being promoted to vice chairman; Michael A. Lawler, previously chief of corporate development, being promoted to president - strategic markets group; and David Gilbert joining Heartland as president - hospitality group.

Robert O. Carr, Heartland’s chairman and chief executive officer, said, “Heartland is committed to driving greater growth and profitability, and these executives will play extremely important roles in the company’s future success. Each one brings a breadth of skills and vast experience that will help lead Heartland through the next stage of its development as one of the country’s leading payments processors. I’m excited to work closely with them over the next few years on the tremendous opportunities we see in the payments industry.”

In his new role as vice chairman, Mr. Baldwin will continue working closely with Mr. Carr, with responsibilities for key industry relationships, investor relations, information security, and customer service operations. A 12-year veteran of Heartland, Mr. Baldwin will also be an essential collaborator with the business group leaders in the planning and execution of Heartland’s growth strategies.

As president - strategic markets group, Mr. Lawler will lead Heartland’s growth in key markets including: retail, services, education, healthcare, government, utility and micropayments. In his prior position as chief of corporate development, Mr. Lawler was responsible for identifying, evaluating and executing key acquisition opportunities, with additional operational responsibility for Heartland School Solutions and the development and execution of Heartland’s payment portal initiatives. Prior to joining Heartland in 2009, Mr. Lawler was a senior vice president at Tier Technologies, Inc., where he was responsible for the Official Payments Corporation subsidiary, a leading provider of electronic payment solutions.

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