Summer Is The Time To Be Book Smart With Macy’s And Reading Is Fundamental

School may be out for the summer, but learning is always in fashion as Macy’s (NYSE:M) and Reading Is Fundamental (RIF) kick off their annual summertime fundraising campaign for children’s literacy. Launching on Friday, June 22, 2012, the Be Book Smart nationwide campaign invites Macy’s customers coast-to-coast to give $3 to help provide a book for a child in their local communities. Through the program, customers will receive a coupon for $10 off an in-store purchase of $50 or more (certain exclusions apply), and Macy’s will donate 100 percent of every $3 to RIF. The five-week fundraising effort ends July 31.

From in-store to online, Macy’s will support the Be Book Smart campaign though its website, social media and in-store special events. Featured prominently online at macys.com/RIF, the campaign will also utilize social media to encourage summer reading with Macy’s and RIF rallying fans on Facebook with an enter-to-win sweepstakes. To celebrate the launch of the campaign in-store, select Macy’s across the country will host Reading Circles with professional athletes including Joel Dreessen of the Denver Broncos, Patrick Chung of the New England Patriots, Chris Culliver of the San Francisco 49ers, Leonard Hankerson of the Washington Redskins, and Daryn Colledge of the Arizona Cardinals.

“Macy's has been committed to RIF's mission of educating and empowering children through literacy since 2004. The Be Book Smart campaign allows Macy’s stores across the country the opportunity to give back to the local community. United with our customers, we are stronger together in our efforts to eradicate childhood illiteracy while bettering children’s chances for a brighter future through reading and access to books,” said Martine Reardon, chief marketing officer, Macy’s Inc. “With each school season, we hope to make more books available to school children across America.”

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