What we do, as Eric said we are the global leader in design and sale of industrial printing, labels, receipts and tickets. We also have solutions that work with radio frequency identification, so for example the printers will do they call printing and encoding. So, if you have an RFID label with you will also will print on the outside and encode that RFID on the inside. So, we are in the radio frequency identification business. Location, solutions we have real-time locating solutions that help you know what’s in something but where something is and eventually hopefully how something is. And we also do supplies, accessories after-market parts and services. So, that’s mainly the business the products that we offer at this point.
We look at sort of what it is we provide; number one is, we do have a measurable and sustainable ROI. Think over the last couple of years, our business has benefited as companies have tried to invest in technologies and solutions versus headcount. And our solutions and things that we plan to are definitely optimization things that help companies manage the resources and limit the amount of headcount that they need. And so people are putting more money into technologies and in headcount.
With ROIs typically runs six months to a year, we tend to be involved in a lot of end products and solutions. So, when you look at what you are having as customers they are trying to increase the velocity of the throughput, how much stuff they can put through their system. Also trying to operate more efficiently, so they end up with less resources doing what they need to do also increasing safety, security and compliance. So, for example if you are trying to track something back, there has been some type of defect having those barcodes and identification things are very important.